As a webmaster, you have to know, learn and understand various facets of SEO to ensure the success of your website in the long run. There are multiple and different methods that you can try to improve your SEO, though they may not equally effective and produce similar results.
Each method may serve to achieve differing results and objectives. Let us discuss some of the best SEO practices that you can use to ensure that your website is optimized for success.
1. Improve User Experience
Search engines like Google rank websites based on several factors. User experience is one of the most important factors which helps your site get good ranking on Google.
Users go to search engines to find what they are looking for as quickly as possible. If they land in your website but cannot find what they are looking for and in their expected quality and format, they’ll leave your site without taking any action like reading the content, going to multiple pages, reading your website blog, checking your social media profiles, posting an enquiry, emailing you or calling you.
Based on the pattern of the visitors’ behaviour on your website, the search engines ‘assume’ that your site did not have the right content or quality to satisfy the users. That’s why, improving the user experience of your site is of paramount importance.
To improve user experience you should adopt a clean and simple design, improve loading time to get it faster and write quality content which eventually will reduce your website’s bounce rate.
Good user experience can help your business in three ways:
- Increasing customer satisfaction
- Increasing traffic to your site
- Increasing the effectiveness of your marketing
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2. Use Suitable Title Tag & Meta Description
Your title and meta description tags define the results of your Search Engine Optimization (SEO) efforts and hence should be used judiciously.
Title Tag
When people search anything online, it is the keywords that they type into the search box. To help these users find your page that they are searching for, you should have a proper and appropriate title tag or headline that contains those main keywords as an introduction, identifier or a welcome title.
Useful guidelines
- Include target keywords in the meta tag or title tag
- Write meta tag or title tag not exceeding 50-60 characters
- Create unique clickable title tag
- Expecting and researching the users search intent, write the title tag
Meta Description
Meta descriptions are critical to gaining more traffic from search engines because they are the macro describers of your website in the search engine results and thus cause to get clicks to your website and to improve click-through rate.
Useful guidelines & best practices
- Write a unique meta description for each page on your site.
- Summarize the content of your web page with most matching and effective search phrases or keywords that your visitors may use to find your web page.
- Write for less than 160 characters length.
Write a Unique Introduction to each page
We all know that writing for search engines is a good thing, but only doing it deftly brings about expected results.The kind of strategies, tactics, and techniques that you use to optimize your content for SEO is what greatly matters than merely doing it for the sake of it.
First thing you need to know is that your content should be focused on users of your website and not on the search engines (robots).
Useful guidelines & best practices
- Use of main keywords in the first 25 words improves ranking.
- Split big paragraphs into small ones with each paragraph containing 2 to 3 sentences.
- Do not over-optimize the content with your main keywords.
- Use sub-headings.
- Use images.
- Use white spaces.
- Avoid using popups.
Add Main Keywords in URL
Search engines consider keywords in URLs as ranking factors.
Useful guidelines & best practices
- Use main and trending keywords
- URL length should short
- Don’t use unnecessary stop words
3. Optimize Images on your Post
Some sites have good content but don’t get ranked on Google like search engines because of unoptimized image usage on their site. If you want your page or post to get ranked, you need to optimize images.
Useful guidelines & best practices
- Use JPEG instead of PNG images.
- Upload compressed images to your post or site (use TinyPNG).
- Or, use WordPress plugins. They automatically compress images on the go. Few recommended plugins are Shortpixel, Lazyload and Smush.
- Add Alternate Text (Alt Text) for images.
4. Improve Page Loading Speed
Users and search engines like fast loading sites. If you want to improve user experience of your site, first you need to optimize the loading speed of your site.
There are several tools available online to check page loading speed. Here are a few tools: Google page speed insights, GRMetrix and Pingdom.
Useful guidelines & best practices
- Use quality servers and select the best plan from web hosting providers.
- Delete unwanted plugins.
- Use Gzip compression.
- Use browser caching.
- Minify css and javascript files.
- Reduce redirects.
5. Use Internal Linking
Internal Linking will improve ranking if you do this properly. Search engines crawling through internal links will help to get into the depth of your website to index pages and also understand the content on your site.
Useful guidelines & best practices
- Check regularly if your internal links are working or not.
- For all the internal links, use proper Anchor Texts.
6. Focus on Getting Quality Backlinks
Backlinks play an important role in search engine rankings. Google updates ranking algorithms regularly and it most often than not considers each backlink as a vote. If you get numerous quality and relevant backlinks from your niche category, they will improve the rank of your site.
Useful guidelines & best practices
- Reach out to your niche category sites to get backlinks.
- Create Linkable Assets on your site which will help you to get Backlinks without extensive outreach or much struggle.
- Write Guest Posts regularly in your niche.
7. Write Long Content Posts for your Blog
Instead of writing small content posts, you should focus on writing in-depth, well researched content in your niche. This will improve the ranking of your website on several keywords.
Long content posts should range between 700 to 2000 words. This may vary based on the topic you want to write. Some topics require you to write more than 2000 words.
Users of your content will share them to social media if they are impressed with your posts.
Conclusion
Your website gets good ranking if you apply the above discussed best SEO practices on your blog or website. By now, hopefully you should have got a fair understanding of how best to do SEO for your website and get the best out of it.
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