If you love animals, you may have always dreamed of owning a pet store. How can you ensure that your store is a success? If you follow these suggestions, it will be easier for you to attract customers and grow and expand your business.
Hold Events
You should encourage people to visit your store by regularly hosting events that are pet friendly. Give people a reason to bring their pets to your shop! These kinds of events can even get media attention, which is why they can be a fantastic way to get more publicity for your store.
There are all kinds of events you can host, from health awareness drives to contests! Have an active store calendar and focus on hosting events on a regular basis. Try to host events on weekends if you can; you’ll have better attendance that way.
Maintain An Active Social Media Presence
You’ll want to make sure your shop is active on all major social media platforms. Try to share plenty of cute pictures of pets, and encourage customers to share pictures of their own pets as well. You can showcase these images and even create your own hashtags.
People love looking at cute animals. Pet shops can do very well on social media. If you play your cards right, you’ll be able to attract a lot of social media followers, which means you’ll be able to attract more customers to your store.
Offer The Right Services
You can do a lot more than carry pet food and other types of supplies at your store. You can also offer a range of services, which can help to incentivize people to visit your pet shop. Offer certain services can also give you a competitive edge if there are other pet shops in your area.
Pet grooming services are a particularly smart option. Many people would prefer to bring their animal to the pet store rather than a separate groomer. These services can be very profitable, and they are easy to offer. Work to make your pet shop the best it can be.
And if you’re looking for an effortless way in adding value and service to your store, try considering going into the franchising space, finding a dog grooming franchise that fits you would be beneficial especially if you’re still a start-up.
Partner With Animal Shelters
These days, many pet stores don’t actually sell pets at all. Instead, these shops carry pet supplies. Even if you’re not selling cats and dogs, however, you can still help these animals to find their forever home.
Contact local animal shelters and see if they want to host an event at your store. People will be able to come to your store and meet some of the cats and dogs that are available to adopt. If someone decides that they want to adopt one of the pets at the event, they may choose to buy the supplies they need at your shop!
If you plan on running a pet store, you’re going to want it to be a successful one. As long as you follow this advice, you’ll be able to work to ensure that your pet shop is a big success. Make sure your store has everything that it needs to thrive!