When it comes to marketing, the competition is rising at an alarming rate. The strategy that is working for you today doesn’t guarantee the same results tomorrow.
This is the reason why you have to change your strategies on a continuous basis. This will help you to remain in the competition. You can take recent examples of push notifications.
Push notifications in the form of both Android and iOS push notifications are becoming more popular. They are defeating traditional marketing techniques like emails.
Want to know why?
Let us go through it.
Things have changed a lot. People are using their smartphones in the form of minicomputers for carrying out most of the tasks. Some of the bigger firms like Apple, Qualcomm, and Samsung, etc have taken the level of processors to new heights.
This provides users with the ability to do most of the tasks on their smartphones only. Moreover, with more than 3 billion active smartphone users around the world, mobile marketing is at its peak.
This is the reason why push notifications in the form of both Android and iOS push notifications are defeating emails. This is so because these are specifically designed for smartphones and are proven effective when it comes to conversions.
Higher click-through rates:
If we talk about emails then there are over 200 billion emails that are sent to users on a daily basis. This means the average stands around 100 emails to a user per day.
This becomes crowded. This is the reason why a lot of users have to unsubscribe from these email services. This is one of the easiest ways to get rid of frustration. Doing this lets a user rapidly open the inbox. This way users can prevent themselves from heavy email traffic.
But have you heard of a user that receives 100 push notifications a day? Or have you heard of a user who receives spam notifications on a continuous basis?
This is the reason why push notifications are preferred by the audience. This is the reason why push notifications are having higher click through rates as compared to emails.
This is so because push notifications offer users complete control over what they want to receive and when they want to receive. It let them come audience to your platform at their own pace.
Establishes Two-way communication:
When it comes to pushing notifications like iOS push notifications and Android push notifications. They provide both sender and receiver an easy way to communicate with each other. Although the email carries the same power, how often you use your phone to check emails.
The same is the case with the audience.
On the other hand, users click immediately to the incoming notification and can easily establish contact with the sender. This enhances the user’s experience. As a result, users are more interested in paying a visit to your platform. This further helps you to retain your customers.
Prevents you from getting fake subscription information:
When it comes to emails there is a large group of audience that provide an email address which they rarely use. This means it doesn’t matter how many emails you are sending to these users, they are not going to open those emails. This means your marketing efforts will hardly provide you with the results that you are looking for.
On the other hand, when it comes to pushing notifications, the users can’t provide fake contact details. As when it comes to mobile they have your apps installed on the devices. Moreover, push notifications do not require contact details to work. It is a kind of automatic process that starts with the permission of the users and ends with their permission too.
Do not require special design:
When you have to send an email newsletter, it takes both time and effort. The thing is you have to get involved in a complete process.
First of all, you have to think of a message. Then you have to start writing a copy. Then there comes design. Then you have to splice the design to fit email standards. This is not it, you further have to test it on numerous devices before scheduling.
On the other hand, when it comes to Push notifications you need not get involved in all these hectic criteria. You simply need to write 2-3 lines followed by the addition of a link. To make it more interesting you can add rich media as per your choice. Once done, just send them to users around the world.
They can be automated and scheduled:
When it comes to emails there are a lot of complications attached to the same. On the other hand, marketing using push notifications is much easier. It is effortless and consumes little time.
But the thing that makes it more advantageous is the process of automation. You can set the expiry time after which the push notification will not be sent. This saves you from the angry or frustrated users who open an email with a sale and when they visit your platform the sale has ended a day before.
There was a time when emails were in trend. They were known for providing the best conversion. But with the advent of technology push notifications comes in. they come with more advantages as compared to emails, that’s why they are in trend.
Author Bio: Wonderpush provides you an opportunity to boost your marketing campaign. It provides you with both Android and iOS push notifications.