Website localization is one of the most important areas of search engine optimization (SEO). Another part of localization is testing. You might already be familiar with website localization but not the testing process or why you need it.

In this article, you’ll learn the purpose for website localization testing. Also, we will provide you with insight into testing processes with top-notch, yet cheap residential proxies. Let’s go!

What is website localization?

In simple terms, website localization makes your site available to visitors in their local languages. This way, visitors can go through your site in the language they are most comfortable with.

Now that you know what website localization is, let’s dive right into the testing process and why you need to do it.

Website Localization Testing

Website localization testing simply ensures that visitors checking in through localized versions of your site get the same experience. When you test your site localization, you try to visit the website from different countries and regions.

Since it is physically impossible to travel to every country where you want the website localized, you can use a residential proxy. When you want to test the localization of your website, you need to understand some important factors. These factors will help you better review the different areas of the website’s functionality.

Factors to Consider for Your Localization Testing

Before you start the localization testing process, you need to understand that the process can be technical. As a result, you might need an expert to help you with the process. To ensure that the process is done perfectly, there are a few factors that a localization tester would take into consideration.

User Interface and User Experience

Your website’s interface and overall experience are critical in terms of SEO and bounce rates. You will need to ensure that anywhere someone visits your website, the interface remains optimal, and each visitor will get the best experience.


For instance, if you localize your website to Arabic-speaking countries, you will have to consider indenting the text to fit the Arabic writing style. Additionally, photographs and icons should fit the expectations and subtleties of your target cultures.

Language and Cultural Considerations

Localizing your site is not just translating the content to other languages. First, you need to ensure that the text on the website continues to read naturally. In that case, you might need to use a localization tool or get expert translators to help you translate the original language to the other ones you want. You should also consider cultural traditions, philosophy, and superstitions when you want to localize your website. That way, the website is entirely relatable to the local visitors.


Depending on the regions you want to localize your website content to, you will need to ensure that the website works with the required script. In this case, you might need to contact your website developer if you didn’t code the site yourself. They can help you ensure that no matter where the website is localized, your visitors will get an excellent experience.

Local Regulations

Understanding the various local regulations and complying with them is essential. You should become familiar with the regional and national laws so as not to violate any of them with your text, images, or videos. That way, your website won’t be blocked or suspended from operating in that locality.

How to Perform a Localization Test

To perform a localization test, you should ensure that you follow each of the following steps. To start, you should build verification testing, which will ensure that your website meets established requirements. After that, you’re required to map out your testing plans, create test cases, and execute your test cases. If you discover a bug during your testing process, you should use regression testing. Finally, you can create a detailed report and feedback for future localization tests.

Why Do You Need It?

Below are some of the reasons you should perform localization testing on the website.

  • You get to detect defects in the early-stage and launch a high-quality website.
  • You can hit the market with the best user experience.
  • The website becomes simple with user-specific time, date, and other parameters.


Website localization testing is essential. Many websites are localized. However, because of the lack of testing, visitors do not get the same top-notch experience. Now that you understand the importance of localization testing, ensure that you take the time to do it when you update your website.


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