Tyler Reddick has emerged as a strong contender in his debut year with 23XI Racing, a Nascar Cup Series team co-owned by NBA legend Michael Jordan and racer Denny Hamlin. This article explores Reddick’s journey, the unexpected early move to 23XI Racing, and the promising start to his 2023 season.
The High Expectations at 23XI Racing
Tyler Reddick understands the weight of expectations that come with joining 23XI Racing, a team backed by Michael Jordan and Denny Hamlin. Reddick shared his goals, stating, “Winning races is a significant objective, and we aim to consistently secure top-five finishes. We want to make it to the playoffs and exceed the top-10 points goal set for us.”
Reddick’s Transition to 23XI Racing
Before joining 23XI Racing, Tyler Reddick spent three years driving for Richard Childress Racing’s No. 8 car. In the 2022 season, he had a breakthrough, winning three races, which elevated his status in the sport. Originally, Reddick was slated to join 23XI Racing for the 2024 season. However, an opportunity arose earlier when Kurt Busch retired from full-time competition, leading to Reddick’s early move.
Seamless Timing for Reddick and 23XI Racing
The decision for Reddick to leave Richard Childress Racing at the end of the 2022 season worked out well for all parties involved. Initially, RCR had plans for Kyle Busch to take over the No. 8 car in 2023, and it seemed that Reddick might stay for another year. However, when Kurt Busch announced his retirement, the situation changed.
Reddick recalled the uncertainty during that time, stating, “When the news first came my way, I was wondering how this would all unfold.”
Success in the 2023 Season
Tyler Reddick’s tenure with 23XI Racing got off to a flying start. Within the first 10 races, he secured a dominant victory at Circuit of the Americas, practically guaranteeing his place in the playoffs. This emotional win was significant for both Reddick and Kurt Busch, who was part of the Fox Sports broadcast team.
Reddick shared his thoughts on the team’s dynamic, saying, “23XI and Toyota make everyone feel like family. Winning early in the season was fantastic, and we’re excited about our long-term partnership with 23XI and Toyota.”
Partnerships and Sponsorships
Since joining 23XI Racing, Tyler Reddick has been working with new partners, including Xfinity, a company owned by Comcast. Xfinity, which sponsors Nascar’s Triple-A equivalent, saw the value in sponsoring Reddick and his No. 45 car, given his previous championships in 2018 and 2019.
Matt Lederer, Vice President of Brand Partnerships for Xfinity, emphasized the importance of the partnership: “Working with 23XI Racing fits seamlessly into how Xfinity activates and engages with Nascar fans. We highlighted the new Xfinity 10G Network through our sponsorship of Tyler Reddick’s No. 45 car in Atlanta.”
Learning from a Racing Legend
Tyler Reddick is determined to continue learning from Kurt Busch, who remains closely involved with the team. Busch’s extensive experience provides valuable insights, and Reddick appreciates his guidance through challenges.
Reddick shared his thoughts on Busch’s role, stating, “He’s helping me navigate the ups and downs. He played a significant part in building up this team and organization, and it’s evident how special they are.”
As the Cup Series heads to Dover Motor Speedway, Tyler Reddick sits sixth in the Cup Series standings and has accumulated six playoff points, highlighting his strong start to the season.