Berlin is a city full of tradition and a bold emblem of centuries of separation and the irrepressible urge for independence that finally reunited Germany. The Berlin Marathon is a yearly marathon run in Berlin, Germany during the last weekend of September.
The race, which has been held annually since 1974, features street running events for women and men, an event for the public at large – over a distance of 42.195 kilometres or roughly 26 miles.
After its appearance in the BMW Berlin Marathon in 2019, Giti Tire continues to sponsor the event after a gap of a year due to the pandemic.
About BMW Berlin Marathon
The BMW Berlin Marathon is one of the six World Marathon Majors, and it takes place in ancient Berlin, Germany, and finishes at the landmark Brandenburg Gate. The Berlin Marathon debuted as a local event in Berlin’s Grunewald forest in 1974. The event has evolved into one of the World Marathon Majors and has made its way into city streets throughout the decades.
On the Berlin track, 11 world records have been broken and similarly achieved seven world records in recent years. Eliud Kipchoge of Kenya established a new world record and a lap record for the Berlin Marathon in 2018 with a time of 2:01:39.
Throughout the Berlin Marathon, almost a million medals have been presented to the winners. In 2019, the jubilee millionth medal was awarded to Ali Crandall, a Canadian whereas the Berlin Marathon 2021 had runners from 139 nations. The marathon draws numerous competitors striving for personal records since it is one of the flattest major tracks in the globe.
With an alliance of the world’s major marathon organisers, this renowned event is recognized as one of the “World Marathon Majors.” The Berlin Marathon is not just one of the most renowned, but also one of the fastest marathons worldwide, along with the famous races in New York, London, Paris, and Tokyo.
The Berlin Marathon started as a “city marathon” in 1981, after which the race was relocated to the “Straße des 17. Juni” in 1987 – even though the finish line still remains in front of the magnificent Brandenburg Gate. These are just a few of the many reasons why one should participate in the Berlin Marathon 2022 as a spectator, if not as a runner, which is about to take place on September 25.
A Glimpse into Giti Tire’s Participation in BMW Berlin Marathon So Far
The BMW Berlin Marathon took place in Berlin from September 26 to September 29, 2019, approximately 30 years after the fall of the Berlin Wall. The BMW Berlin Marathon is one of the “Abbott Globe Marathon Majors,” which includes similar marathons in Tokyo, London, Boston, Chicago, and New York City, and features spectacular sports and top marathon runners from all around the globe.
The largest marathon in Germany had over a million fans and thousands of participants, including renowned runners from across the globe. On September 29, 2019, Giti Tire made a dynamic and long-lasting presence as an authorized Main Sponsor at the BMW Berlin Marathon, whose legacy has fascinated people for decades. Banners on the course and in adjacent locations, such as the MARATHON EXPO, the Hot Spot at kilometre 35 on the Kurfürstendamm, and the Start-Finish area, announce Giti Tire’s involvement at this event.
From the cheers and applause on the streets, as well as on various forms of media and social media platforms throughout the world, the BMW sponsorship package brought considerable exposure. Giti has also joined a life-running community made up of consumers and influencers throughout Europe.
Giti Tire has extended its commitment to professional sports and endurance as one of the main partners of the BMW Berlin Marathon, alongside multinational shoe and sportswear company Adidas. In the event, participants’ names, as well as BMW and Giti emblems, were branded on their chests, whether amateur or professional.
The significant branding throughout this world-class event has surely helped Giti Tire in terms of increasing brand recognition and highlighting Giti’s commitment to endurance and achievement in areas other than racing. According to Giti, the race itself stands for a wonderful way to celebrate life, and they are honoured to have been a part of it once again.
2022 BMW Berlin Marathon Update:
The 2022 BMW Berlin Marathon will be held on Sunday, September 25, 2022. Being one of the most prestigious marathons in the world and featuring a course that runs through both East and West Berlin, it is completely flat and devoid of traffic.
This combination of characteristics has made Berlin famous as the destination to go if you want to run the fastest marathon timings plausible. Giti’s involvement in the Berlin Marathon is one of the institution’s on-going attempts to be a committed global partner while supporting a healthier lifestyle and partnering with world-class environmental initiatives.
About Giti Tire
Singapore-based Giti Tire Group originated from a tire business back in 1951. The company is the worldwide manufacturer and producer of a broad range of tire products. It works with an assortment of motorsports teams, tire dealers, major original equipment vehicle manufacturers, auto-service outlets, and consumers in more than 130 countries worldwide.
The company has eight production centres across three countries including a newly opened tire factory in South Carolina, USA. Giti continues its commitment to competitive sports and endurance.