The universe of blogging continues to expand at an accelerating rate.
There is a gigantic amount of content being generated by millions of bloggers like you around the globe.
Blogging is unique in that it is unlike any other form of expression. It appears too easy on the outside, but only experienced bloggers will attest to the fact that it takes years of working in a focused manner with several instances of trial and error to churn out quality content finally.
Experienced bloggers have one thing in common – they all operate within a chosen niche.
Now that niche could be food, fashion, travel, or anything under the sun. It allows bloggers to focus on one thing and build quality content around it while building a loyal fanbase.
One such moderately popular niche is music blogging.
Everyone knows that for ardent music lovers, simply listening to music doesn’t quite cut it. They need to know everything –
The story behind the song
The hidden meaning of every word in the lyrics
The life story of the artist
What’s trending on the charts
And the list goes on…
This means there are a lot of folks out there who would follow music blogs for the above reasons or more.
So if you are new to music blogging – there is something we want to tell you.
There are always a few unwritten (often even unsaid) rules to follow before you dive in. Now be it how to exercise at home or how to make a video.
And so it goes for music blogging. While there are no set rules that you must absolutely follow while music blogging, there are pretty basic tips that you must follow in order to grab more eyeballs.
Listed below are a few tips to help you on your new journey:
1. Pick out a genre
A niche within a niche?
We say, heck yeah.
The world of music is vast, and selecting a genre that you would prefer to blog about sure helps you a lot in building your brand.
Keep the following things in mind while selecting your genre:
- It should be a genre that you personally love and listen to
- You should not pick a genre that is way too niche (or borderline esoteric)
- Follow the trends in your genre constantly by keeping yourself updated
2. Be consistent with your posts.
Do you know what is a sure way of losing engagement/followers?
Not posting regularly.
Your followers quickly adapt to your posting schedule and begin to anticipate content accordingly. To not post content from time-to-time would be a tragedy.
Keep in mind –
- If, for whatsoever reason, you haven’t been regular – apologize to your readers
- Maintain a schedule from the get-go
- Think about your next piece of content well in advance
3. Do not lose track of what’s trending.
Plenty of people are out there looking for fresh perspectives on what is trending in the world of music. Here is how you can use that to grab more eyeballs your way –
- Comment on the latest album drops in your preferred genre
- Write about what your favorite artists have been up to in recent times
- Be careful not to fall for rumors/fake news
4. Be creative at all times.
There is no dearth of jobs that have good potential in the 21st century – talk of human resource analytics jobs, healthcare marketing jobs, and the list goes on.
But the one job that requires you to be more creative than anything else is blogging.
It is absolutely crucial that you create content that is engaging, thoughtful, and keeps people’s attention in a world that is fighting for every minute of it.
Here are some tips for you:
- Pick up a new hobby or skill such as a new language, an instrument, cooking, etc. to help keep your brain sharp
- Have your well-wisher read your content and provide you with constructive feedback
- Keep reading and writing as much as you possibly can
5. Learn to analyze data
Data analytics, artificial intelligence, machine learning aren’t just buzzwords for corporates; they have plenty of practical applications to bloggers too – and it is not even as complicated as it seems.
We understand that data analytics may seem daunting at the start. But understand that studying data such as user engagement on your blog posts regularly can make a huge impact on your reach.
Pro tips:
- Take up any of the hundreds of freely available online courses to help you with data analytics. Step ahead and take up the end-to-end Data Science Course from a reputed training platform to master the art of handling data and transforming datasets to meaningful insights for your music blog.
- Take the help of some friends
- Constantly learn from your past errors
6. Create a social media strategy
Simply targeting search engines for traffic is passé. You can now direct considerable traffic to your blog via social media such as Twitter, Facebook, and Instagram.
Social media marketing has consistently been proven to be highly effective in recent years (owing to its large reach), and that is true for blogging as well.
Some tips for creating an effective social media strategy:
- Engage with your audience throughout all social media sites
- Do not get too platform dependent – diversify your reach across social media platforms
- Keep them updated from time to time
7. Write crisp and clear.
Blogging is an art, and the main rule of this art is to avoid grammatical errors while using simple, understandable language.
Reading your blog must spark joy in your readers, which is only possible when you follow a clear, consistent writing style.
Pro tips:
- Use grammar checkers if you are not too confident of your grammar
- Avoid using jargon that may put a lot of people off
- Learn what your audience likes and improvise accordingly
In conclusion
Music blogging is a wonderful way to share your passion and make something out of it.
If, like me, you live, breathe, and speak music – a successful music blog can be a dream come true.
And trust us when we tell you that you got what it takes!
As Plato’s saying goes –
The beginning is the most important part of the work.
All you need to do is to grab your device and start typing away.
Sure, it may seem daunting at the start. But isn’t every new beginning difficult?
Don’t let that stop you. May success, be yours!