The total number of Internet users in Abu Dhabi, and the rest of the UAE, is approximately 10 million. That is a considerable number, but it also provides you with a vast market to expand your brand presence, attract potential customers, increase organic traffic, and ensure higher sales.
However, to achieve those goals, you must hire a graphic design company Dubai. They are designing experts who will help you create an image or identity representing your business, identify suitable marketing materials, create flyers, logos, and brochures, and provide professional advice about what colors or fonts are best for your brand.
But what are some benefits of hiring them and some services they provide? Find out in this article.
Advantages of hiring a design company
● Increase sales
One way to increase sales is through effective graphic design. Graphic designers create eye-catching advertisements that entice customers to buy from you.
In addition, they can help you increase customer loyalty by creating a consistent brand identity for your company and its products or services.
Improving your website’s quality, including its design, is an effective way to attain brand loyalty from shoppers in UAE. Almost 77% of shoppers in Dubai believe that product loyalty comes from product quality and that they are closely interlinked.
● Create a brand
Creating a brand is one of the most important things you can do for your company. This is especially so if you are in a competitive market and want to stand out from the rest of your competitors.
A graphic design company can help you create a visual identity, which means they will develop an effective, consistent brand (logo, branding elements) for your business.
They will be able to help you develop a unique and differentiating look that will make people remember your brand when they think about you or see any of its products or services.
● Design a website
Websites today are not just about selling products or services. They are also about building relationships with current customers, attracting new ones, and establishing trust with potential clients. Additionally, they help you provide helpful information or entertainment (such as blogs), establish credibility within the industry, etc.
Moreover, if you are a single-brand company, your website must be appealing since most customers in Dubai, and the rest of the UAE, prefer buying from single-brand websites rather than multi-brand websites.
What are some services they offer?
These are some services offered by a company specializing in graphic design.
● Brochure, flier, or rack card design
Brochures, flyers, and rack cards are used by businesses to promote their products or services. They help you convey your message quickly and easily. You can use them in many ways, such as:
- In-store sales promotions
- Promotions at trade shows
- Mailing pieces with direct mail campaigns
Rather than just focusing on printed fliers, you should also focus on digital ones. Most shoppers across Dubai prefer digital fliers because they are convenient, user-friendly, and eco-friendly.
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Logo design
Since a logo helps create the first impression for your business, professionals can help you create logos that reflect your brand’s values and objectives. They will ensure it has the necessary features, for instance, easy to recognize, suitable color scheme, and the correct font, making it easy to read for customers.
A customer survey revealed that for about 57% of shoppers in Dubai, a company’s logo had no effect on their brand loyalty. However, a considerable number believed that the logo should be simple and convey the message quickly.
An experienced graphic design company in Dubai can help you achieve an attractive website, establish a brand presence, attract quality customers, increase online traffic, and positively impact your customers. Their services are indispensable for achieving your business goals.