What is a CRM

A CRM is a customer relationship management software that can vastly improve efficiency and reduce the time required to keep in touch with clients. 

This type of software collects, manages, and analyses every customer interaction, thus allowing the business to never be in the dark about potential market opportunities. Forbes covers the topic extensively, where CRM benefits with process automation, information collection, and analysis for better sales performance.

Why do you need a CRM?

A good CRM can significantly improve business profitability because customers will automatically be notified of updated information on the services offered by the company. 

Furthermore, CRM can track market trends over time, so the company that uses the technology will never be behind the reality of sales on the ground.

Another exciting feature of CRM software is its ability to create statistics, sales graphs, and other analytics. This data helps to see whether the company is effectively releasing its sales potential in the current market environment.  

Non-industry specific CRM

Salesforce is by far the most sold CRM software in the world today, with a massive 19.5% of market shares, according to Statista

Hubspot is a highly versatile CRM software that offers a free version that is not limited to many users. This provides the advantage that if the company expands its sales department, it would not be necessary to pay extra for using the software.

Hubspot is also relatively easy to integrate with many other software due to the continuous work on the API. Just as expected, the CRM allows one to manage contacts, calendars, mailing lists, and all usual functions. It also has lots of other features, including several marketing tools in the premium version. All in all, it is great value for money.

Industry-specific CRM

JobProgress is software designed by contractors for contractors. It offers both mobile and desktop versions that provide excellent control over the business on the move. 

As an option, it is possible to hire a third-party vendor to have a closer look at business analysis services, like those mentioned on the page: https://mlsdev.com/services/business-analysis, thus making sure to take advantage of it within the ongoing company’s growth. 

It is easy to use and permits tracking of different teams to map their progress and better coordinate and speed up work. It features functions such as client tracking, scheduling, sales pipeline management as well as contract management, and more.

Constellation HomeBuilder Systems This CRM is not only able to do the usual customer relations part of the job but is also designed to integrate with the company ERP software. This means that, besides helping sales personnel close deals and find new leads, it can forecast company cash flow along with many other essential management functions. The combination of functionalities makes it suitable for companies that seek better long-term planning capabilities. 

MarketSharp is the best CRM for growing brand awareness through a review system that allows building a reputation faster than possible. It is designed specifically for home improvers and contractors. This software also features job scheduling, marketing, project management, and reporting capabilities. 

Jobnimbus is an excellent all-in-one CRM software that allows contractors to manage their business and construction in one digital space. It’s easy to use and provides shared calendars, scheduling, payment collection, estimates, invoices, etc.

If these options don’t satisfy your business’s needs, there are plenty more to choose from. Another possibility is creating an app to meet all specific needs of the business and the market. There are software development companies specialized in creating CRM software like MLSDev – software development company based in Eastern Europe. Once IT operations are outsourced to the region, one can benefit from an excellent price-quality ratio and save up to 60% of the budget.

To sum things up

The huge market for CRM software is proof that this technology works. It is also a rapidly growing technology market, projected by Statista to reach 49.6 billion dollars by 2025. 

Soon, to keep up with the times, a CRM – whether off-shelf or custom-built- will need to be integrated with most businesses because not using this technology will represent a severe disadvantage when finding leads and closing sales.

Author’s bio: Anastasiia Lastovetska is a technology writer at MLSDev, a software development company that builds web & mobile app solutions from scratch. She researches the area of technology to create great content about app development, UX/UI design, tech & business consulting.


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