Did you know that PPC campaigns can increase your brand awareness by 80%?
A properly managed pay-per-click campaign returns $2 for every $1 spent. PPC also yields 50% more customer conversions than organic SEO.
This article highlights 5 amazing benefits of PPC campaigns and how your business can benefit from them.
Read on to discover what PPC means and how to generate a successful advert. Learn the essential PPC campaign metrics to track success. Then see why hiring an expert will save you money and improve performance.
What Is a PPC Campaign?
PPC or pay-per-click is an Internet marketing method where advertisers only pay if their ad gets clicked.
Unlike organic SEO results, PPC adverts appear at the top of Google Search in a prominent position.
They’re triggered by search phrases called keywords that the user enters. That means you can create a PPC campaign for a variety of keywords that target specific customer bases.
But why should your firm invest in PPC over SEO? Or should you budget for both? And if so, which is preferable?
Below are the top 5 benefits of PPC that answer these questions and more.
Reach Your Customers Instantly
Once approved, your PPC campaign will be available in the region and time bands you set within minutes.
Normal SEO techniques can take months or even years to achieve the same result but PPC pushes you to the front of the queue. It’s perfect for time-sensitive information like special offers or events.
Plus, you’re more likely to receive a click from the top of the page than further down the list.
Budget Your Advertising Spend
A common worry for new online advertisers is going over budget. They hear horror stories of overspending and fear the same will happen to them.
PPC campaign management tools won’t let this happen easily.
For example, Google Ads asks for your budget and maximum spend per click. Their PPC campaign metrics software provides an average click spend to help better estimate costs.
Track Your PPC Campaigns
Your law firm PPC campaign goes live but how can you track results?
Google Ads and similar services let you view and compare key performance indicators (KPIs) on a dashboard. Simply select the date range, choose your campaign, and view the results.
Graphs make it easy to spot which ads work and need more spend versus the ones you need to disable.
Improve Your SEO Strategy
Utilize PPC alongside an SEO strategy for the best results.
Your PPC campaigns will work well in the short term while optimization techniques will produce fruit in the future. You can then reduce your ad spend when you start seeing traffic flow from organic listings.
Some sectors have a higher cost per click (CPC) than others. Although a valuable marketing tool, you need to be wary of this along with other obstacles.
Hiring a PPC campaign expert overcomes these issues and ensures your ads remain cost-effective.
These teams know how to create and manage a campaign. And their services will save you money over time.
More PPC Campaign Management Tips
PPC campaigns allow you to target your customers and promote your brand within minutes.
Unlike organic SEO, you can better budget your marketing spend and track PPC campaign metrics with ease. But to get the best out of your ads you should hire a PPC campaign expert with a proven track record. They will help guide you on the pitfalls and ensure your adverts are a success.
Read more PPC campaign optimization tips on our website. Remember to share this article on social media and bookmark the site for updates.