Can you imagine your logo design in red and purple colour contrast?
From this visual, we can feel a dull sense. However, at the same time, imagine navy and teal colour contrast.
Yes! Colour contrast gives a sudden sense of happiness, credibility, and authenticity.
The contrast in logo design is a crucial design principle as it adds an engaging element, a visual interest in the composition, and helps establish a hierarchy layout.
Ideal colour contrast usage multiplies visual interest more than highlighting the design’s focal point, and a professional logo designer in Melbourne can only help with an effective contrasted logo design.
BrandVillage logo designer helps spice up the logo designs through contrast, making them attractive rather than creating common designs only using the perfect colour contrast, shape, or size. Connect with the expert logo design professional in Melbourne now to know more.
There are many types of logos present today. If you are looking for the details of hit colour contrast and how this selection can make or break your logo game, this blog has covered all the essential details for you.
What Are The Hit Colour Contrasts In Melbourne Logos?
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Light And Dark Colors Contrast
Although white and black colour contrast logo design creates the best contrasting values, you must not be limited to them to design a top-contrast logo. The straightforward method to add contrast to a logo design is to work with dark and light colours, making some parts of a logo additionally apparent.
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Blue And Yellow
This colour contrast is authoritative and playful since the youthful blue backdrop is the optimal attention-grabbing colour yellow. It is a confident contrast, providing a belief that the brand is trustworthy.
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Teal And Navy
This colour contrast is striking or soothing, with different results depending on your usage. Placing teal on a navy background will pop your logo, and teal over the darker blue background will exhibit a calm and comfortable appearance.
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Orange And Black
This colour contrast is powerful and lively since orange interacts perfectly with black, creating a thrilling and mysterious feeling. This colour contrasts perfectly suits nightclubs, extreme sports, and other adrenaline rush activities.
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Peach And Maroon
Although this unique pair is rarely seen, it offers tranquillity, charm, and elegance. This colour contrast is well-suited in logos of alternative medications, home décor, or the fashion industry.
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Light Blue And Mulberry Purple
No combination speaks reliability or serenity as the colour contrast of mulberry purple and light blue. Considering this colour contrast is best for high-end retail companies or cosmetics makes, it stands out.
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Grizzly Brown And Desert Sand
This colour contrast is reserved and elegant when employed in a logo design of an eatery or food industry. The elegance, versatility, and cosiness of desert sand balance well between warmth and light. While grizzly brown poppin on this backdrop has a propensity to neutrality and passivity.
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Dark Brown, Brown And Beige
This colour contrast of three colours radiates a coffee house. Browns exhibit reliability, dependability, and warmth while using beige for background maintains freshness. It gives the feeling of a family-friendly business and is well-suited for the food industry since the colour contrast is solid.
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Green, Yellow, And Blue
It creates an ideal combination when two primary colours are taken and toss the last one into the contrast. The touch of yellow gives a feeling of lime, making it youthful and playful, and the blue letters on the yellow background provide knowledge to the desk.
Additional Colour Contrasts
Here are a few colour schemes and contrasts and the message they convey.
- Magenta and zesty orange- playful and joyful
- Chetwode blue and powder blue- Inviting and open
- Yellow and royal blue- Optimism and trustworthy
- Emperor grey and desert sand beige- Reliable and conservative
- Lavender and indigo- Unique and Intuitive
- Waterleaf and purple- Grounded and imaginative
- Beige, yellow, and navy- Optimistic and professional
- Purple, green, and blue-violet- Intelligence and creativity
- Brown and blue- Professional and competent
- Orange, tan, and brown- Hipster-inspired and trendy
- Grey and green- Welcoming and seriousness
- Purple and blue- True and delicate
These colours are not just limited to logos. They can also be used for creating great business cards.
How Does Colour Contrast Help With User’s Attention?
Logo is very important for any business. Since the first impression works, the first strike of your brand that people will view is the colours used for the brand in a logo. It takes a few seconds for a customer to judge the brand, and most of them judge through the colour used in a logo, the first message that a brand gives.
When all the elements used in the design contrast, it will not appear good and may not distinguish from others. According to Canva’s 20 tips from designers, contrast applied to a logo design must be balanced since excessive contrast may be visually jarring or confusing.
Contrast is a design tool anybody may use to add and organise, enhancing visual interest in the designs and the client’s projects. Colour contrast can significantly boost brand recognition and emotional connection with customers. It is a straight shortcut to the hearts of the target audiences.
Conclusion
Contrast plays a significant role while designing the logo of a brand or company. When you know a few examples of colour contrasts, you will be prepared to establish your palate and create a successful logo for a brand.
The colour palette you choose conveys your message about the brand while impressing your clients and developing a solid connection with them. You cannot deny how significantly colours affect your brand’s success, as many purchase choices depend on emotions.
There are many benefits of hiring a graphic design company. You may reach BrandVillage graphic design agency, if you desire to contribute additional features to the colour contrast of your business.