One of the most popular services that digital marketing agencies propose to every client is Search Engine Optimization. This is a process of improving your website in order to make it more likable in the eyes of a search engine – a special program that ranks all the pages on the internet. And that ranking determines the position of your website on the page of the search result in the respective search engine.
We suspect that there is no need to explain the importance of that parameter as almost every marketing campaign includes the set of methods and instruments that need to be implemented in order to ensure higher ranking of the business website. Every top marketing agency, like iWeb Groups, has seo services in the portfolio of their specialization.
Page speed impact on SEO is very high, and it is one of the first parameters that gets checked in the process of improvement of the website. Unlike the popular opinion this is not the only parameter that determines the ranking position of the page – for the last several years its importance increased significantly, but steel search engines are evaluating page speed and user experience alike. So there is no shortcut and downsizing your website for a blank page with only a small amount of text would not solve all your marketing problems. But we have to point out that the importance of the page speed optimization for mobile devices increased in importance as more and more users are going online with the help of different kinds and types of mobile devices, so don’t forget to pay attention to your mobile version or improve your responsive web design if it is possible.
We would like to share with you several tips that would give you the deeper understanding of how to improve website loading speed:
- Try to avoid using a large amount of images or images with high resolution. The same can be said about the videos as well. There is no need to overload your internet page with visual information. Try to create a minimalistic style that would require less detailed images and use the same background image for several pages of your website.
- Overloading your web page with visual information also could be done by an excessive amount of scripts on the page. You definitely should use JavaScript to improve user experience on your website by the amount of the used scripts should not become an end goal itself.
- Optimize the code of your web page. The pieces of the code that are not used still would be downloaded and influence the loading speed of the web page. Have a practice to check your code from time to time in order to add necessary instruments and information and delete unnecessary parts that serve no purpose anymore.
Common page speed myth debunked by the specialists
- Loading speed is important only for mobile users with old devices and slow internet connection. Search engines use the loading speed of the page as one of the parameters that defines the rate of the page.
- Combining CSS and JS files to minimize the number of HTTP requests to the server. Modern HTTP2 protocol allows parallel downloading of several files, so there is no need to combine files with styles of the text and the scripts that are used on the web page.
- Every JavaScript script slows down the loading speed. Not necessary, and sometimes the user experience you gain with implementation several scripts outweigh possible negative effects and gives the page a better rating in the end.
- Loading speed is the only parameter that matters for SEO. In reality search engines use several parameters that may be changed with digital instruments and only one of them is the loading speed of the website.