As a realtor, you have to give a listing presentation at one point or another. ParadisePM.com explains, the listing presentation is like a roster for the realtor as it helps you convince sellers to choose your services over other realtors. By making a good listing presentation, you get a chance to increase the number of listings.
It is a document that helps the sellers determine if you are right for them or not. Herein, you would mention the listing price of the house and the reasons why you think the listing price is right.
The presentation will also contain information about staging, interior upgrades, exterior upgrades, and other relevant information for sellers.
A real estate listing presentation outlines your capabilities as a realtor and reflects your skills and experience in the industry.
You could gain more clients and increase your revenue by improving your listing presentation.
Here are some crucial elements you must focus on for a successful listing presentation.
1. Create an Engaging Introduction
The introduction is arguably the most critical aspect of the presentation, as, within the first sixty seconds, the audience will subconsciously decide if they want to listen to you or not.
So, you must create an engaging introduction to grab the audience’s attention within the first sixty seconds.
For instance, you can tell the audience a story about how you sold a property with many challenges. Telling a brief story about how you overcame a challenge will position you as a problem-solver and pique their interest.
2. Explain the Timeline
Sellers might want to know how long it would take you to sell their home for the right amount. So, before they ask this question, you must already include it in your listing presentation. Explaining the sales timeline helps you set clear expectations for the sellers.
To explain the timeline, you must include the sales process and walk them through every stage.
Knowing the clients’ expectations allows you to decide whether you want them as your client or not. Many clients might often have unrealistic expectations. So, discussing the timelines helps ensure that you and the clients are on the same page.
3. Highlight the Statistics
The best way to sell your services as a realtor is to provide the clients with quantifiable data pertaining to your past sales. Data makes it easier for the clients to understand what you bring to the table. The better your statistics are, the more likely they will be to hire you as their real estate agent.
For instance, you must point out stats like your average sales prices, average days of listing, year after year sales, the total number of listings, client ratings, and other relevant information.
4. Explain Your Plan
Your marketing plan is one of the crucial aspects that can make or break your presentation.
You must be able to explain to the client how you will market their home. As a realtor, you must take advantage of modern marketing features such as virtual tours, 3d floor plans, social media, and property videos to market a property.
The marketing plan must be relevant to the type of property. Also, consider putting relevant marketing data into the presentation for better understanding. Please provide as much quantifiable data to the clients as possible because it helps set realistic expectations.
These are some of the essential elements of a real estate listing presentation. If you target various potential clients, you can even send the listing presentation through the postcard to establish a personal connection with the client.
The client’s E-mail box must be filled with such presentations and promotions, but sending a customized and detailed postcard will help you stand out from the crowd, increasing your chances of gaining a listing.