In a personal or business capacity, chances are you use social media in your day-to-day life. You might already have a sizable following or be only just starting your accounts. In either case, you’re likely hoping to give your online presence a boost, whether that’s a higher follower count or improved engagement rates.
For the new user, this can seem like an impossibly daunting task. For those who’ve been at this a while, it can seem difficult to cross a plateau. However, success on social media can ultimately be boiled down to three primary goals.
Improve your imagery
While it certainly matters more on certain platforms than on others, images are a key part of any personal or professional social media strategy. An Instagram post, for instance, requires photos or graphics that catch viewers’ eyes. A YouTube video or TikTok post, too, needs to draw your audience in with visual impact.
However, those sites you’d think of as written platforms rely on high-quality images as well. If you’re not much of a designer, look into incorporating an Instagram template or similar tools in your marketing strategy. In this way, you can replicate the concepts that you already know work well while simplifying your content creation process. Taken together, that’s certainly a win-win!
Offer your audience value
Of course, your social media profiles should showcase you, your life, and your passions. However, it’s just as important that you include posts that provide value to the people following you. Some posts can be a simple matter of a family photo, a shot of your dinner, or a beautiful sunset view. The bulk of your content, though, should be designed with your audience in mind.
If you post in the chronic illness sphere, for instance, you might share the products and tools that help you alleviate discomfort. Take advantage of a CBDMD coupon and give their soft gel sleep aid a try, or branch out into CBD gummies.
In sharing your experience with your followers, you can point them toward CBDMD themselves to try their preferred CBD option, whether that’s a tincture or CBD capsule. They’ll be able to enjoy the same benefits you are and will gladly keep up with your content going forward.
Be honest with your followers
Individuals and brands should work to be honest on social media. As a rule, it’s come to be expected that an Instagram story or Facebook post may be shared with at least a bit of sugar-coating. A bit of genuine authenticity then, while unexpected, can come as a great relief, particularly when it comes from a professional account. So, when you post that no-makeup selfie, unfiltered photo of your space, or your internal struggles with a topic as intense as mental health, for instance, you’re giving them a taste of the honesty they crave.
For companies, a similarly honest post might share a behind-the-scenes look at your work processes or a correction or apology for an earlier mistake or error. What’s most important, though, is that you‘re being genuine with your followers. That honesty is sure to pay off in a stronger connection, better engagement, and an improved social presence more generally.
Whether you’re sharing your experience with CBD oil, promoting your company’s next sale, or building a more impactful connection with your audience, the right social media post can transform your presence in the long term.
You have no idea when a certain Instagram post or Snapchat story could go viral! Most of all, you want to ensure your Instagram account keeps followers and would-be customers interested in you and your company and keeping their attention on what you have to offer them.