When you’re a musician who’s just starting to dip their toes into the industry, it can feel difficult to get yourself noticed. Sure, you’re playing at open mic nights regularly, and are making scheduled social media posts about your music, but you just don’t feel like you’re able to break out of the local bubble. You want to boost your brand recognition and get your music noticed by a wider range of people, but how?
One of the best ways to help yourself take your music career to the next level is by making a music video for one of your songs. A music video allows you a creative way to market your music on video streaming platforms, and thus get your music heard by a wider audience that you might not reach on your own. Plus, music video distributors can get your music videos officially recognized by sites like Vevo, Apple Music, and Amazon Music, which makes you look more reputable as an artist. If you’re interested in learning more about how making a music video could benefit you as an artist, read on!
What Is a Music Video?
A music video is a form of filmed content that is set to a song written by a musician. Music videos can feature the artist singing the song, or can feature narrative visuals that pair well with the song. As such, a music video can help an artist to further convey the message behind a given song, and allows audiences to engage with a song on a deeper level.
Music videos particularly rose in popularity with the advent of MTV in the 1980’s. However, now, most videos are watched online on sites like YouTube, where they’re easily searchable on demand, and can be shared with others via a link. Overall, music videos allow you to share your music with others in a new way, and can help you to capture new listeners.
How Can You Get Your Music Videos Seen?
If you’re a new musician, it’s important to make sure that your music video is widely available, so it can be seen by as many people as possible. In order to do this, you’ll want to utilize the help of a music video distributor, which is a company that will upload your music video to popular video streaming sites. While you could upload your music video to YouTube on your own, a music video distributor can get your music video recognized by Vevo (YouTube’s premium music video channel, which also has its own app on Roku and Apple TV), as well as other music video platforms like Tidal, Amazon Music, and Apple Music. As such, a music video distributor can help you to get your music video seen by a wider audience, and make your brand appear more reputable.
A music video distributor typically will charge an annual fee in order to upload an unlimited amount of music videos. However, this cost is well worth it given the exposure that a music video distributor can provide you as a musician. Once you’ve uploaded your video to the music video distributor’s site, it will be immediately uploaded to the streaming platforms mentioned above, so your song can start racking up views and help you to build your audience.
The Creative Benefits of Releasing a Music Video
In addition to getting your song heard by more people via music video streaming platforms, a music video also provides you an additional outlet of creative expression. You can utilize your music video to visually express the emotions or experiences that are described in your song. Additionally, if a song is more abstract, a music video can help to provide more clarity on the inspiration behind it. As such, a music video allows your audience to better understand your work, and interact with your music on a deeper level. In addition to this, making a music video is a chance for you to collaborate with other creatives, including directors, cinematographers, and actors, and create a rewarding artistic experience for all.
In Conclusion
A music video is an incredibly beneficial tool for new artists who are seeking to grow their music career. By making a music video, you create a new avenue for people to listen to your music, and get to know you as an artist. It also gives you the creative freedom to express the themes behind a song in a visual way. You can further expand the reach of your music video by enlisting the help of a music video distributor, which can get your music video uploaded to popular video streaming platforms in order to be seen by more people. Overall, making and releasing a music video is a great way to express yourself as an artist while growing your brand recognition with a wider audience.