As a business owner, you might have often wondered, ‘does packaging matter?’ Well, psychology says ‘a lot’. You should know that your packaging directly affects your brand name and product perception. The age-old wisdom “don’t judge the book by its cover” sounds too superficial when it comes to business.
Your customers do not mind judging books by their covers. So, it is important to understand the value of the type of packaging you choose for your brand. There are two common types of packaging – paper shopping bags and plastic shopping bags. Paper shopping bags are quite popular amongst sellers and customers. Here are some reasons why-
Cheaper
Paper bags are made from resources that are much easier to acquire. So, the production cost is also cheap, and the ultimate price of a single paper bag is also less. So, it’s a better option.
Looks better
Easy to carry: paper shopping bags are easy to use for packaging as these can be folded in any shape and size. Also, paper bags are lightweight which are super easy to carry around while shopping, so the customer ends up shopping more.
Biodegradable: paper bags are obviously biodegradable and do no harm to the environment by collecting as a landfill. Some sellers who are truly concerned about the environment want to shun the use of plastic bags at any cost. Paper bags are an ideal option for such sellers.
If you want to use paper shopping bags for packaging, below are some common types that you can choose from.
Kraft paper bags
Kraft paper bags are one of the most popular types of bags. These bags are commonly found in department stores and supermarket stores. They’re usually made of plain brown Kraft paper and have a bottom gusset strengthened with another sheet of paper. Kraft paper bags aren’t extremely long-lasting. However, before the bags wear out, they can be reused a couple of times. Plus, Kraft paper bags are incredibly easy to recycle.
Pinch bottom bags
When barrier liners are necessary to protect content properly, pinch bottom bags are utilized for various densities of medium to large format products. They’re also perfect for high-end and sensitive products in the building material, minerals, pet food, animal feed, and bulk foods industries.
An incorporated tear-open strip makes it simple to open the bag and discharge the contents. This design prevents paper shreds from contaminating the filler while also reducing the danger of damage when opening the bag with typical instruments.
Sos bags
Stand-on-Shelf bags or SOS bags are quite the same as brown Kraft paper gift bags in terms of their color and design. However, the SOS bags are stronger and come with a handle on the top. SOS bags are commonly used to pack food and drinks. SOS bags come in a wide variety of colors to add modern flair to your brand packaging.
These are some commonly used paper bags types; you can choose the right one according to your business requirements.