Whether we use it regularly or not, the internet has touched and changed almost every aspect of our lives. It has converged the world to our fingertips, allowing us to be in touch with friends and family across the globe, get information about the latest world affairs anytime. It has affected our purchase habits also.
You can see these changes more in the beauty industry than any other. Until a few years back, the beauty industry mainly was shop-based, where people went to try products and buy them after trying them and talking to the shop staff. Fashions shows started new trends, and big brands advertised new products for people to buy them. But with cheap internet deals for high-speed internet, the beauty industry is thriving[1] and growing at an incredible speed.
The Online Beauty Groups
The most significant effect on the beauty industry is the explosive growth of online beauty groups and the popularity of YouTube and Instagram stars. These stars are known as influencers and have a substantial social following. So much so that they can impact the industry.
They promote their products, become big brands’ faces, and have opened new sectors. However, the most significant change is visible in the online shopping sector. With the help of cheap internet deals, the influencers can use the fast internet to post beauty product reviews and tutorials. It helps people to make informed decisions to purchase beauty products online sitting at their homes.
Learning from other industries
With the spread of the internet across the nation, the beauty industry has changed much. Many experts believe that this is just the beginning. With new technology and faster internet, the beauty industry will again go through a significant change in the coming decades.
To run a successful online business for beauty products requires good planning and good internet connectivity all the time. The beauty industry is learning from the top e-commerce websites and using similar proving techniques and methods. Furthermore, with the development of AI, the entire online buyer-customer experience will reach a new level.
Personalized Experience for Customers
Personalization of experience for customers has taken a giant leap. It is possible because of the vast information collected by online shopping activity. And the best part is that everything is getting automated. Augmented intelligence analyzes the collected data and learns from it. Thus the customer experience is enhanced each time they buy a product or inquire about a product.
The same technology helps to reach out to the target audience. The ads that you get on your social media profiles are also due to personalization. When you visit a website, you see some personalized popups based on your browsing history. These show products of your interest which is another form of personalized experience. This technological advancement has dramatically improved the upsell, and beauty companies are making better profits than ever before.
Help in Product Selection
Now the apps that run on fast internet connections also help people to select the right product. For example, Olay came with an app where users can upload their images to know which product can improve their skin. Uploading high-resolution photos were only possible due to high-speed internet. The part is that the app also gives them recommendations for various products depending on their skin type and fairness goals. The app also helps them to build a skincare routine with their choice of products.
What’s in the Future?
Undoubtedly, the skincare industry has a great future ahead. With the help of fast and better internet connectivity, even small companies can make a place for themselves. Customers are now well informed about the latest trends, thanks to social media and influencers.