If you run an ecommerce website, your main goal with this is likely to make as many sales as possible. However, many websites struggle with this for any number of reasons. The problem is when you aren’t sure why you’re not getting the sales you want and, therefore, don’t know how to make the right changes.
To help you in figuring this out, here are three things you can do to convince your website visitors to make a purchase from you.
Get Rid Of Whatever Isn’t Working
When trying to make positive changes to your website, the very first place you should start looking is in your analytics. With the information provided in your analytics, you’ll be able to gain valuable insights about what’s working and what isn’t.
In your analytics, you should look for where in your website people seem to be falling off. If you can pinpoint where this is, you can seek to stop that exodus from happening. You can either change things up so that the issues aren’t there anymore or you can skip over that part in the sales process altogether. As long as the changes you’re making don’t mess with your SEO, they should result in a positive outcome for you.
Hype Up Your Security Measures
One reason why people might be hesitant to make online purchases with your small business for the very first time could be because they aren’t quite sure if they can trust you yet.
To help them see that you are a trustworthy and reliable business to work with, you may want to start hyping up the security measures that you use. Things like SSL certificates and encryptions are great features to showcase on your website so that visitors know their information will be safe with you. You can also put badges on your website that show other authorities that have worked with you in the past, which can give people more assurances.
Eliminate The Risk Associated With Online Purchases
When making an online purchase, there are certain types of products that are going to have some extent of risk associated with them. For example, if you’re selling clothes, they might not fit the way your customer intended.
In situations such as this, you can reduce a lot of the risk associated with purchasing online with you by offering things like free exchanges or returns, giving a money-back policy if they aren’t satisfied with their purchase, and more. These guarantees can go a long way toward convincing someone to finalize their purchase.
If you’re wanting to get more of your website visitors to actually make a purchase with you, consider using the tips mentioned above to help you achieve this goal.