SEO or Search Engine Optimization is a powerful tool in eCommerce nowadays. It shows you the visibility of your website or a web page on popular search engine platforms like Google or Bing. This kind of unpaid search result is also known as an organic or natural search result.
Did you know that currently, Google dominates the search engine market by having over 85% of it? In order to make sure that your website pops upright on the first page of search results, you need to have a thorough understanding of how SEO works.
Here are a few reasons why learning about SEO and its tactics will be beneficial for you.
- Helps your website to be found
This is the basic reason why you need to learn about SEO. When you know the nitty-gritty of SEO and its marketing strategies, people can easily find your website. After all, having a website with an amazing layout is only one part of the entire puzzle.
You need to ensure that customers visit your site to purchase from you. Otherwise, what’s the point of looking good if nobody can find your website on Google or other engines? SEO helps your website to be found.
- You make more money
This is an indirect advantage of learning about SEO. Good SEO will fetch you more traffic and hence, more customers. Even if not everyone who visits your website will actually purchase from you, even if a small percentage does so, it will be good to attract more people.
So the more customers you have, the more money you make. Understanding how SEO metrics work will not just help you to get more visitor traffic but also increase your sales.
- Helps you establish an online reputation
Another advantage of SEO that most SEO speakers vouch for is that it helps you to create your online reputation. While SEO can optimize your search results, it also helps you to create a good image for yourself on the internet.
When done correctly, SEO helps your page to rank higher in the search results, which makes customers believe that your site is more credible that other similar sites. Optimizing your site using SEO tactics will place you among the top other sites.
- You can optimize your website
If you want your business to survive in the long run, you have to learn about how to optimize your website. In every field online, the competition is fierce and every businessperson wants their website to shine more than the others.
In this situation, if your website isn’t optimized properly, you will lose out on a lot. Appearing before another website or blog is what makes or breaks your site and SEO understands that. So using SEO wisely helps optimize your site.
- Increases business value
This is another indirect advantage of learning about SEO. The better you are at SEO, the more sales you will make. This adds value to your business and makes it important and worthy of proper competition.
On the other hand, if you don’t make enough sales, your business growth will remain stunted. SEO isn’t just a search optimization tool, it can effectively grow your business and its entire value by a great margin.
- Provides a career choice
If you feel that learning and working with SEO is something you love, you can make it your career! There are hundreds of SEO speakers and SEO-related firms all over the world. These professionals help out other companies or interested parties to increase their SEO rankings.
SEO is a great field with a high market cap and choosing this as a career can take you to new heights. This field also constantly requires workers and experts, so you’ll never be out of a job.
- Saves time and money
There are innumerable marketing tactics everywhere, but most of them cost a lot of time and money. For small businesses, it’s not possible to shell out large sums of money constantly. This is where learning about SEO can come in handy.
When you rank well, you increase sales, which gives you enough money to think of furthering your marketing opportunities. When done properly, SEO enables you to be financially efficient.
Over to you…
These are just a few of the reasons why everyone should know about SEO. If you want to learn more, get in touch with your nearest SEO firm or an SEO-expert website for guidance!