If you run a company, the chances are that you regularly set up booths at trade fairs and exhibitions, which is an essential aspect of maintaining a strong profile. Of course, you want the best return for your investment, and with that in mind, here are a few tips to help you have a successful experience presenting your company and products.
- Staff training – The employees who man your exhibition stand should have good communication skills; you can hire an external instructor to introduce new skills and that boosts their self-confidence and should lead to more leads and conversions. If you are preparing for a Thai trade fair, for example, make sure one of your managers checks the booking and that you have everything you need onsite.
- Use professional set designers – Regardless of its size, you can always get the best from your space by hiring an interior designer. A professional can ensure that your lighting is in the right place, while the set itself will be impressive.
- Advertising literature – Of course, you want the best quality in terms of promotional literature; outsource the printing to a 3rd party specialist using the best quality paper. Make sure that you have more than enough copies when you attend an exhibition or trade fair.
- Demonstrations engage the visitor – If it is possible, design product demonstrations, if that is not feasible, create PowerPoint slideshows that you can show on a flat screen TV. Create presentation packs that you hand out to interested parties and make sure there are sales contact numbers included. Click here for retail signage tips.
- Pay extra for the best location – It is generally accepted that to be near the front entrance is one of the best locations, as you can guarantee that all participants actually pass your stand. Talk to the organiser about various pitches and do this while there are still options open to you.
- Search online for suitable exhibitions/trade fairs – If you do not attend every exhibition on the schedule, you are minimising your exposure. Google can help you find websites that show all dates and all venues and you can enquire via the web.
- Understanding networking – Print as many business cards as you can and hand them out at events like trade fairs and exhibitions. You might make a connection that lies dormant for a while, then suddenly, they make contact and refer a friend. The web is great for networking; hire a digital marketing agency to do some branding if your business is new.
Small business owners often overlook traditional events like trade fairs and exhibitions; yet anyone who is anyone should be represented at such an event. You need to be aggressive when it comes to creating a business profile; consult with a leading Thai PR agency and let the professionals work their magic.