On websites, one of the most popularly used platforms is WordPress. WordPress is the foundation of over thirty percent of all websites. Moreover, WordPress, alone, accounts for sixty percent of the total CMS market share. WordPress is extremely flexible and straightforward to use.
So, regardless of your knowledge in programming, WordPress comes handy. It allows you to add your content as you like and make necessary changes with ease. WordPress enables developers to launch websites very quickly.
Another significant reason for WordPress’s popularity is that it is easy to incorporate the SEO tools to a WordPress site. When you optimize your SEO website, the chances of its ranking in the search engine are significantly higher.
So, naturally, if your site ranks higher in the search engine, its chances of achieving more increased traffic are more. It will indeed save you a lot of marketing expenses. There are more than a few ways to better the SEO and the overall web ranking of the site.
Here, we have come up with some tips to improve the visibility of your website.
Leverage content
The core of Search Engine Optimization is good content, says Anaida, who performs the SEO for TFTH, a platform that provide finance assignment help. The top search engines, such as Google, appreciate the high-quality content over every other factor.
Thus, you must create content, which is engaging and helpful for your readers.
For this, your content should be:
Unique
When your content is unique, it offers the latest information and performs information differently as compared to others. At all times, you need to create data-rich content and use adequate media, such as videos and infographics. This is necessary to engage users and drive more traffic to your site.
Easy to comprehend and read
Your content should always be internet friendly, says Mia, who works as a finance homework help provider and content creator at TAE. For this, you can create content with short paragraphs and a conversational tone, which directly appeals to the users.
Shareable content
Your content should be such that it triggers emotions in a user, such as interest or excitement. If a content evokes certain emotions, it becomes more shareable, improving the reach for your work.
Structuring the content
Another best practice for SEO is structuring the content. For this, you can use heading tags, such as H1, H2, and H3. In this, the H1 tag is for the title, and the other two are for the sub-heads. At all times, there should be a bit of consistency in the heading tags. It helps search engine index and understand the content.
Further, you need to employ long-form content. Of course, quality is your number one priority, but creating long-form content is also essential. Now, how long should the post be? Ideally, the posts which answer some tough questions can be about 1000 words.
However, if you are dealing with lighter topics, 500-800 words will also suffice. Every platform needs content to be updated regularly. When you update regularly, you can keep things relevant even with the evolution of the technology.
With the use of the right SEO strategies, you will be able to optimize the content right from the base level, says Jiah, who content manager at Finegrades.
Develop both external and internal links
When you link your content to other sites, it becomes easier for the search engine to look for your domain content. Besides publishing on blogging sites and social channels, you can also choose some best free press release sites for content distribution. It is a fair practice to build internal links to relevant pages and posts within the blog posts. Further, by adding the internal links, you improve the navigation and make it easier for the search engine to locate your other posts.
Additionally, getting external links to your site from the other reputed and authentic sources also boosts your ranking. External links can be created by coming up with quality content, which the good sites will want to link to, says Daisy, who completed the best data science certification online.
Create permalink structure
Now, before you understand the permalink structure, you need to know what permalink is. These are the URLs, which inform the search engine that your content is now live. With WordPress, it is easy for you to create a URL for every page and post on the site. It is easy for you to alter the permalink settings to ensure that your post title generates the URL. You can also formulate a customized permalink and add categories to the URL. It is best to set the permalink early on. Having a URL will help people understand the theme of the content without even reading it.
Further, including a keyword in the URL is also pivotal to your site’s SEO.
Employ SEO plugins
The best thing about WordPress is its thousands of plugins, which have been drafted by enthusiastic community members. It is easy to boost the SEO of a site by just including a plugin. With a plugin, it is easier to apply the complex SEO practices without even having any expert knowledge. The plugin helps in analysing the content and even generate the SEO score for the site.
Some of the plugins that you should use are:
- XML sitemap
- Robots.txt editor
- .htaccess editor
- Importing and exporting SEO data