In the last few years, the number of Singapore businesses getting new orders and leads through digital marketing channels has increased significantly. Since paying for every visitor to the business website can be very expensive, a large number of businesses are interested in using other options.
Improving the search engine ranking for the business website using search engine optimization (SEO) is one of the best ways to maximize the leads and orders. The business will usually outsource the SEO work to a suitable agency. Many of the businesses are hiring an SEO agency for the first time, and some tips in hiring an SEO agency in Singapore are discussed below.
Process
Some of the SEO agencies will have packages whose cost varies depending on the number of keywords which are being optimized. They will also specify the number of content pages which they will add to the website, number of backlinks and other improvements.
Keywords
Another factor which should be considered is whether the SEO agency will do the keyword research for the client or whether the client is expected to provide the keywords for optimization. Some of the top rated SEO agencies realize that their clients do not understand SEO, website traffic and conversion rates well, so they prefer to do keyword research for their clients.
They will then choose the high traffic keywords for the client for optimization. However, if a business cannot afford the top SEO agencies, they will have to find the most relevant keywords for the products, services being sold.
Reports
Most of the better SEO agencies will provide a free site audit report, to their client specifying the ranking of the website initially, in the search engine results. They will also identify any major problems in the website, like the site loading time, site design and site content which could adversely affect the ranking.
The SEO agency will also periodically provide reports, listing the improvement in the ranking for different keywords after SEO is being done. Usually the reports are provided at least once a month, though in some cases, the reports may be provided weekly.
Rates
The SEO agency selection also depends on how much the business can afford to pay for the SEO services. Usually large well established companies can afford to pay more for the SEO services, and are often selling their products or services online. In contrast the smaller companies have a limited budget, so they would like to choose the best SEO agency which they can afford.
Some companies are charging the same rate monthly, while other SEO companies are charging more initially for the first six months when most of the SEO work is being done, and then charging a lower maintenance fee after the ranking has improved.