Word Stream has added call tracking software to its store of PPC tools. This means you can now easily track the campaigns, all the keywords, match types, advertisements, and landing pages that drive all the inbound calls to your business. Not only that, every call gets recorded, so you can mention back to it for marketing & training purposes.
It is an attractive freaking sweet feature, and, if you start to use it, it may often change your business. Now you begin tracking performance so you know what is working and what is not. The traditional AdWords metrics, including all the campaigns, keywords, advertisements, and landing pages often trigger conversions on your website. But when it comes to forecasts who pick up the phone & call, the ability to track conversions lessens quickly unless you use call tracking.
The most important metric to monitor is call tracking
Total Number of calls
Yes, this is obvious. If your business trusts on calls, you are going to monitor this frequently. The great thing about call tracking is that it accounts for the call quantity on an even basis so you do not have to manually track all the inbound calls. You will have a deeper view of call patterns by the hour, week, month, & year. You can also tie PPC calls to the PPC costs. If phone calls are the sap of your business, you can now have a clear view of the factual ROI of your campaigns.
Call lengths
Not all inbound calls are equal. The usually accepted view with call tracking is that all the long calls are better leads. A prospect who spends a lot of time speaking with a company representative is perhaps a hot lead as they would not keep talking if they were not still interested. To help to filter which calls are high-quality leads, call tracking data intelligence the call length for each call.
Call-length data tell which campaigns, keywords, commercials, and landing pages lead to the long and likely best phone calls. If you want to know how does call tracking work, always establish a minimum call-length threshold that succeeds a call as a lead. Not every call is a legitimate leader because of the call factor and those annoying auto-generated are the calls from a robot. In addition, some calls are from real people but they turn out to be marketers who found you by showing a search, just like anyone did, and they are not leading.
To filter out unlawful calls, set a minimum call length as the edge as a call must reach before it is considered a lead. This could be as very short, but it depends on the business’s sales process.
Time of day & location
All the Enhanced Campaigns with good Call-tracking software give advertisers the ability to change all the bids by location, and device. Call tracking data gives promoters another reason to take advantage of this feature. Now you know which calls are converting, you can also adjust bids based on the types & the quality of calls received from diverse locations, and times.
Landing page routine
Most landing pages give visitors options like a form fill & a phone number. Without call tracking, PPC advertisers can gauge landing pages successfully by form fills through https://call-tracking.org/, which could lead you to believe that the conversion rate is a lot low than it is. Now, you can tie in phone calls to get an improved grasp of landing page performance. It would be easy to presume that a landing page with no form fills is a disappointment, but this is where the call tracking feature comes into play. Call tracking data may disclose that that landing page brings a high number of quality leads & conversions from phone calls.
Conversions are the most significant metric of all. Take a view of your campaigns and all the calls created by every campaign. This includes the keywords, match types, & landing pages. An inbound call may take very little as a few minutes in a https://en.wikipedia.org/wiki/Call-tracking_software or it can take as long as a few months to become a client. Capture the first interaction that PPC produces so that when the prospect becomes a client in a few minutes so you can track it back to that primary click and know your return on any PPC investment.
You will also have a better understanding of all of your sales cycle and the amount of time it takes from early contact to sealing a deal. Another contrast to make is phone leads & their conversions against web leads & their conversions. Track both the types of leads to the end of the sales funnel and study which type of lead produces the most lucrative type of customer. Knowing this will support you make adjustments to phone and web strategies.
What Call Tracking Should You Measure?
The call tracking is divided into four categories:
- Metrics connected to your campaigns
- Metrics connected to leads
- Metrics related to calls
- Performance metrics of the call agents
Try to Set Your Call Tracking Metrics Wisely
Not everyone will profit from choosing the same metrics, as each business is unique. You will want to consider your business size, aims, and marketing goals to come up with the metrics you want to measure. Small businesses can use call tracking with social media, PPC & advertising channels. Big companies may participate in call tracking with CRM and other tools to get a strong picture of ROI.
The Call tracking metrics will help you unravel the presentation of your marketing efforts, all the call agents, and the whole business as an entire one. You can never be supposed to climb the ladder of success if you do not measure what carries your success. So, try to set up call tracking & start measuring all the important call metrics. And do not forget to take benefit of call analytics & custom reporting features.