They may not seem like all that big a deal, but packaging boxes can be impactful when implemented in the right way. After all, no matter what niche your business may be in, there are likely dozens and dozens of competitors at the very least.
Finding a way to separate from the pack in any way is crucial. There are more than a few reasons why custom packaging makes sense for small businesses. These are the six biggest reasons.
1. Better Looking
While plain brown boxes are certainly practical, they don’t exactly pack a lot of punch from an aesthetic standpoint. And for those wondering how a box can have an impact other than providing safe transit for products, think again.
The simple fact is that an attractive box can stand out visually and stick in the minds of the consumer. Which box are they going to remember: generic brown box #418 or that one with the beautiful logo and bright colouring? A better looking box is going to stand apart from the rest of the options out there, providing some separation.
2. Saves Money
One of the biggest issues with using simple brown boxes is that businesses are at the mercy of the box when it comes time to ship. And while it may not seem like that big of a deal to have a slightly bigger or smaller box, there is a big impact to be had.
The simple fact is that having custom boxes means having the right sizes. The right size of box means safe transit but it also means less wasted packing materials. That equates to serious savings over a long enough period of time, which definitely matters to small businesses. Furthermore, as previously stated, the better attractive box will attract customers. That is why companies are encouraged to create a mockup of their products before printing them to identify whether the final look of the packaging design is suitable. However, if you lack the creativity to create a product design from scratch, product mockup templates are available online to assist you. This strategy can help you save money on product design.
3. Brand Awareness
Creating brand awareness is something that virtually every business out there is trying to do. Being able to associate a specific brand with a type of product or even a type of business is the best way to gain separation in the market.
So, why not spread that brand awareness with each product that goes out the door? Maybe a neighbour sees the custom packaging boxes and wonders what the product or company is. They do a quick search and find out that it is something they would use. It is a quick, seemingly innocent thing that can have huge results.
4. Environmentally Friendly
Remember the part above about how beneficial it can be to have the right box size? It has the potential to save quite a bit of money which is something that small businesses everywhere look to do all the time. But what about the environmental impact?
Simply put, custom boxes allow for a lot less packing material to go to waste. Less packing material waste equates to a much better outcome when it comes to environmental impact. In a day and age where being environmentally conscious is a must, this is a great thing to be investing in.
5. Provide More Information
Another thing to consider is the information that the business can put out there. Sure, having a logo and a company on the packaging is important but what if there were potential to list more than that?
With custom packaging, all the relevant information can be included. Websites, addresses, and even information on how to order can all be placed on the packaging. That just makes it easier for potentially new customers to find out about the product, where to find it, and how to order it easily.
6. Better Quality
There is something to be said about the quality of a product. So, why should that be any different when it comes to the packaging? Being able to present a certain aesthetic quality can give customers the impression of a higher-quality product. That is never a bad thing.
With custom packaging, it can convey to the customer that this is a better-quality product. That will at least get them intrigued long enough to check the product out, something that likely would not happen with a plain brown box. There is a lot of practicality in plain brown, but custom packaging makes far more sense.