Today’s upcoming bands and artists are in a unique position. Compared to previous years, there are more opportunities available to them to help launch their career. All of which is accomplishable without having the support of a major record label or a grand budget.
More artists in the industry have not been signed. However, they are starting to make a name in the industry through their self-promotion. As a result of their self-promotion, they have been able to achieve extraordinary things, many of which would not have been possible a decade ago without the support of a major influence.
Despite this growing trend, there are many musicians and bands unsure about where to start. For those fortunate to find a place to start is unaware likely to be unaware of how to maintain a successful promotional campaign.
For those budding musicians and bands looking for a chance to grow in the industry, here are a few things to consider.
Utilize Social Media
Without question, the impact social media can have on success is powerful. It is no secret that many artists and bands over the past few years have utilized the promotional power of social media.
It has been a great tool to get their name out into the online world. Being able to develop and maintain a strong, consistent, engaging presence across social media platforms such as TikTok, Instagram, Facebook, and Twitter, is essential to boosting your music. It allows you to promote your music to current fans and potentially engage and earn new ones.
In addition to this, try to keep all of your profile handles consistent on all social media platforms. Having this consistency will make it easier for people to search and find you and your music online.
As social media rises, the internet is inundated with advice about how to manage your social media platforms. Changes occur across most platforms on an almost weekly basis, as such, it is essential to remain on top of these changes.
It will ensure that you are maximizing your exposure online as much as possible. There is an overwhelming total of guides available that will share with you information about how to run your social media accounts and ways to make the most of your social media presence.
Build A Strong Team
For some, being independent and having that solo approach to promoting their music might be their preferred option. However, there can be potentially huge benefits that come with being surrounded by a great team of like-minded people. If you are supported by a team of well-connected individuals, all of which are passionate about your music and are all working in your interest, this could help you to increase your chances of success.
When you are starting, your budget to promote yourself will be limited. If you are fortunate to put together a team of friends, who will happily help you free of charge, or who will take a cut of eventual earnings, embrace, and utilize this. There will be some areas that might require the services of a professional if you want to have an edge over other musicians in the competitive music market. Regardless of their profession, there is nothing wrong with accepting additional support to help you advance with your music.
Additionally, it is key to find a good manager. Ensure that they are passionate about your music and believe in you as a musician. Having a manager who will go the extra mile for you to help you accomplish your goals is unbeatable.
The Importance Of Practice
Band practice is more than just rehearsing music for an upcoming show. It is a chance to improve your band, as you discover ways to perform together more cohesively. During this time, you can define your style, both performance and musically. Like many bands starting, living in a big city can have its perks and disadvantages.
The perks include a greater selection of potential venues to perform at for upcoming musicians. The hindrance is that you will live in spaces with limited room to fit all members of the band in, along with their instruments, making it almost impossible to practice.
Fortunately, in most major cities some companies will allow you to hire rehearsal studios. It provides musicians with the opportunity to practice. For instance, it is easy to find rehearsal space in New York, with companies such as Pirate offering spaces to rent for a certain length of time. Having the space for an hour or two will also help to make the band practice more productive. All band members will value the time they have in their NY rehearsal space. It means that they will remain focused throughout the entire session.
Practicing both solely and collectively will help in defining your band. To audiences, they will watch a band performing cohesively together. The effects of practicing are noticeable and could help you and your band to grow.