You’ve built up a specific skill set over the years and have been able to develop pieces of training as a result. Whether your expertise comes from the digital market to financial navigation, to really anything that can benefit people, you want to now work towards getting yourself to a place where that can be converted into revenues and sales.
It only makes sense, and you’re probably already doing it in some capacity, whether through your daily job or as a specialized consultant. So let’s look at some of the key steps to get your highly experienced voice online.
Find your niche
The first key aspect is that you really want to start small and focus on what you are the best at. Keep it specific versus generic. For example, if you want to do digital marketing, are you talking about email marketing, social media management, PPC advertising, or search engine optimization?
You quickly see how many subcategories are possible, so just pick the one you feel confident you can teach someone tomorrow. As you grow your online presence and you’ve established your niche, you can then revisit additional topics to add to your overall repertoire of expertise.
Time to get yourself online
You may have social media accounts already, but it’s time to start focusing on your digital presence in a professional manner. You want to make sure all channels are properly updated and reflect a sense of professionalism related to your expertise, as well as even consider building out your own web page as a place for your visitors to see what your offering is. This is an essential piece of beginning your marketing phase and will require an investment into advertising and time to maintain and update your presence continuously.
You want to be engaged online and start to discover what your target audience is. Who resonates with your message and style and seems to need your expertise? That is what will be your target market.
Create content to engage
Now comes the part where you transfer the knowledge in your brain onto a medium for consumption. It’s all about creating the right type of training materials which will help you when you are selling training courses. They must come off with a balanced mix of authenticity and expertise in the field and should be created professionally.
On top of selling training courses via training videos, you want to build additional digital content as a way to continue showing your expertise. This can be done via the production of eBooks or even quick-start templates and 1-page guides to get people to recognize you as a subject matter expert in the topic.
Go beyond the training
While selling training courses ends up being your goal, you also want to ensure that you continue to sell the actual skill set itself. This will help you grow your community and customer base because every successful project or satisfied client is another potential lead or connection to leads that will help you sell training courses online. It will also help you completely shift into the role of being a highly coveted consultant in your niche, which can lead to lucrative opportunities as well.
It isn’t for everyone
Getting to a point where you’re selling training courses in any capacity will require a lot of dedication to a specific topic or industry. You’ll also want to make sure that there’s enough passion behind this new journey, as you’ll be producing a lot of content related to this field. The worst thing would be on the off chance of getting bored with the content or reaching burnout, and the content stops being produced.
The digital world always seeks fresh content to absorb, so ensure you’re ready for that work ethic. If you find yourself fully committed and willing to continuously learn about your specific niche and produce content about it, you’re well on your way to selling training courses as well.