Instagram has become one of the most popular social media platforms for photographers, bloggers, and anyone else who enjoys posting photos to social media. And although Instagram is good for personal use, it can also be a great way to connect with your audience and grow your followership. While figuring out how to gain more followers can be challenging, it’s even more difficult to keep them returning for more.
Despite its growing popularity, many people are still hesitant to post on Instagram due to the potential risks and concerns about engagement. However, there are ways that you can increase your Instagram engagement without alienating your followers. This article enlists 10 Instagram post ideas that will boost your engagement.
8 Instagram Post Ideas to Engage Your Audience
1. Showcase your Products and Services
If you love to sell products or services, you can use Instagram to promote them. You can show a product or service in a fun and creative way, appealing to your followers’ curiosities and interests. Simply take a photo of your product or service and add a few hashtags to direct your followers to your product page on Instagram. You can also place a little card with your product or service’s name on the post if that’s more of your style. To target a specific interested audience you can create intelligent video ads using preset advertisement templates which gives you the freedom to make impactful video ads in minutes.
2. Share Memes
If you’re looking for a way to boost your engagement, a great way to do that is to share memes. As a rule, only post age-appropriate memes with a positive spin on them. For example, consider posting “This is a dream come true for me!” memes for traveling abroad for the first time or “This is the most beautiful sunset ever!” memes for your wedding day.
3. Host a Giveaway or Instagram Contest
You can host an Instagram giveaway for free via Instagram’s website. You can enter the contest by adding a simple image of an item (e.g., a postcard, T-shirt, keychain) you’d like to give away. You can also create a contest on your account and add the details to your post. Contests are a fun way to engage with your followers and receive likes and comments.
4. Take your Fans Behind the Scenes
Sharing photos and videos of your work is a great way to get followers and improve your engagement. If you’re a photographer working on a project that involves a lot of set-up and shooting, you might even want to host a photo shoot event on Instagram. For example, say you’re shooting a project for a travel blog. You could invite your followers to join you behind the scenes and watch you shoot the photos. Or, you could post a video of the shoot and ask your followers to join you as the cast and crew shoot videos.
5. Create fun Instagram Reels Using Instagram Reels Maker
If you want to make your followers’ lives a little easier, try and produce fun Instagram reels. You can easily create fun, unique, and engaging videos online for your posts using Instagram Reels Maker, available on the web (free and paid). You can use Reels to show short clips of your daily life, passions, goals, and interesting facts about yourself or your team. Instagram Reels Maker tools let you choose from various templates and modes, including looping, continuous, random, and more, to give your reels a personal touch. When you’re done creating, you can save your video and share your work on social media or your blog.
6. Attend Events and Build Relationships
You can also use Instagram to host events and meetups. Using the location data from your Instagram posts to determine the venue, for example, you can set up an event and let your followers know the location. You can also add photos and videos of your guests, including their profile pictures and bios. This will help you build relationships with your guests and make them feel more comfortable coming to your event.
7. Don’t forget about Shoutouts and Influencer Marketing.
Last but not least, don’t forget about shoutouts and influencer marketing. Although it might feel a little uncomfortable to incorporate these two things into your routine, they are some of the best ways to boost engagement on Instagram.
Shoutouts are when you give someone free stuff for posting your photos on social media. While some people might see this as spamming, it is a great way to build brand engagement and a relationship with your followers.
Influencer marketing is when you try to get famous by hosting, creating, or partnering with an event that is heavily promoted on social media. For example, if you are a makeup artist, you can host free makeup sessions for fans at various locations in your city. These are great ways to build brand awareness, gain followers, and increase brand love.
8. Ask questions and respond to them.
One of the best ways to gain followers on Instagram is to engage with your followers and pose a few questions to them. The answers to these questions will help you get to know your followers better and will also help you receive more likes and comments on your posts. Although it can feel awkward or scary to pose these questions to your followers, it’s pretty easy. Posing basic questions like “What’s your favorite food?” or “What’s your favorite drink?” will get you talking to your followers and make you feel worthwhile.
Final Thoughts
Posting on Instagram is a great way to engage with your followers and gain new ones. Now that you know how to boost engagement on Instagram, it’s time to test your newly learned skills. The key here is to be creative and think outside the box. Using these eight Instagram post ideas, you’ll find that it’s not only easy but also fun and exciting to post on Instagram, boost your engagement and make more friends.