While digital marketing services are understood quite well by many, there are still concepts that stump business owners or certain digital marketing myths that may lead you astray. As a professional digital marketing agency in Sydney, we thought we would answer some of the most frequently asked questions about digital marketing.
Q: What is Digital Marketing?
The term digital marketing encompasses a wide range of different services, but what all of these services have in common is that they all aim to give your brand a more impressive online presence and attract potential customers.
Some of the services that fall under the umbrella of digital marketing include professional copywriting, social media marketing, SEO, Google Ads, and much more. Here at Esteem Media, we offer a comprehensive range of digital marketing services in Sydney.
Q: What is SEO?
SEO is one of the fundamental services offered by digital marketing agencies, but it is often very misunderstood. SEO stands for Search Engine Optimisation. These kinds of services cover a variety of practices that aim at helping your business reach the top of Google search results for searches relating to your business offering. Some SEO practices include backlinking, keyword placement, website optimisation and much more.
Q: Would My Business Benefit From Digital Marketing?
No matter the size of your business or what industry you’re in, digital marketing has so many benefits to offer. By having a customised digital marketing plan created by a professional digital marketing company in Sydney that focuses on your specific needs, your business will experience some truly impressive results.
We live in a highly digital era, and with a digital marketing plan in place, you’ll have an authoritative online presence that will attract your ideal target market.
Q: What is the Biggest Digital Marketing Company?
According to Digital Vidya, the biggest digital marketing company in the world is Accenture, which is based in New York, USA. For three years in a row, it has been ranked as the largest ‘Digital Network’ by Ad Age.
When looking for a digital marketing agency, keep in mind that bigger agencies may not necessarily be the best, especially if you own a small business. You want to look for an agency that has the capacity to give you the time and attention that you need to help realise your digital marketing goals.
Q: How Long Do I Have to Wait to Start Seeing Results From Digital Marketing Efforts?
When it comes to digital marketing, it will really depend on what type of service you’re investing in to determine how long you will have to wait to start experiencing results. Some efforts, such as social media marketing and Google Ads, will provide you with almost overnight results!
But then there are other services such as SEO which you may need to be patient and wait up to three months to start seeing sustainable results. Although SEO takes the longest to show results, it is a service that we 100% recommend if you want to start showing up near the top of Google search results.
Q: What is the Most Important Aspect of Digital Marketing?
When talking about how best to spend your digital marketing budget, the answer will look different from business to business.
Depending on the size of your business, your target market and what industries you serve, you will prioritise where your digital marketing efforts should go. A professional digital marketer will help you get the most out of your budget.
Q: As a Business Owner, Can I Handle My Own Digital Marketing?
While many business owners do attempt to handle their own digital marketing, they often end up handing it over to professional digital marketers as digital marketing can be quite tricky to get the hang of and can be very time consuming if you don’t know what you are doing. For the best results, it is best to get in touch with a professional agency.
Are you looking for professional digital marketing services in Sydney? Here at Esteem Media, we offer a wide variety of different digital marketing services, including copywriting, Google Ads, digital audits, SEO, and so much more. Get in touch with us today, and we’d be more than happy to answer any questions that you may have.