In today’s digital age, having a website for your local business is essential. Not only does it help you establish an online presence, but it also makes it easier for potential customers to find you and learn more about your products or services.
However, building a website can be daunting, especially if you have little to no experience in web design. That’s where the need for website builders is felt. They are easy-to-use tools that enable you to design a website with a professional appearance, even if you lack coding skills.
The purpose of this article is to assist you in selecting the most suitable web page builder tool for your requirements.
Considerations for Choosing a Website Builder
Selecting an appropriate website-building tool for your local business website holds significant importance as it ensures that your website reflects your brand image and fulfills your business requirements. When assessing different site builders, there are several vital factors to bear in mind.
Firstly, consider the degree of customization that you require. While some online website makers offer greater flexibility in design, others may have more restricted options. It’s also important to consider your required features and functionality, such as e-commerce capabilities, SEO tools, and mobile optimization.
Additionally, you’ll want to assess the pricing and payment options, customer support, and resources available. Finally, don’t forget to consider the ease of use and learning curve for each web development platform.
1. User-Friendliness
User-friendliness is essential for any online portal, especially for local businesses. A user-friendly website helps customers navigate your site and enhances their overall experience with your brand. In fact, recent data by Zippia shows that 70% of online businesses fail because of the bad usability of their website. The figure shows the importance of the user-friendliness of a website.
Ensuring that the tool you use prioritizes user-friendliness is crucial. It means selecting a platform that offers intuitive drag-and-drop interfaces, easy-to-use templates, and customizable design elements that align with your brand’s visual identity.
Additionally, ensure that the website creator you choose optimizes your site for mobile devices since most users now access the internet through their smartphones.
2. Customization Options
When creating a web page for your local business, the customization options can make all the difference. The finest website designer will provide an extensive array of customization features that empower you to craft a distinctive and polished website that mirrors your brand identity and caters to your particular requirements.
Among the vital customization features, the ability to select from diverse templates or themes holds the utmost significance. It allows you to select a design that fits your business and can be customized with your images, logos, and colors. Another key customization option is the ability to add and arrange different types of content, such as text, images, and videos, in a way that makes sense for your business.
3. Pricing
Pricing is a crucial factor to consider when selecting the best local business web-building tool, and a range of options are available to fit every budget. The most basic plan typically includes a domain name, hosting, and a selection of templates or themes. Moving to more advanced plans, you can expect additional features such as custom domains, email hosting, and e-commerce capabilities.
Additionally, consider any additional costs that may come with your chosen pricing plan, such as transaction fees for e-commerce transactions or costs associated with add-on features. Some online website-creating tools offer pricing tiers more suitable for small or startup businesses, while others are better suited for larger businesses with more complex needs.
Among many players in the field, GLASS is one local business website builder that offers several pricing plans with different features and levels of support. Their plan, Lowball, starts from $99 per month with a range of basic services and goes up to Flute for $199. The premium service plan Goblet will cost $299 for a month. It’s crucial to note that each of their plans offers 14 days trial pack.
It’s important to carefully review the pricing plans and associated features to select the best fit for your business.
4. SEO Capabilities
SEO refers to the process of optimizing your website to secure a higher rank in search engine results pages. This, in turn, can augment the visibility of your webpage and generate greater traffic to your business.
A web development platform with sturdy SEO capabilities will offer features that make optimizing your online portal for search engines easier. It can include tools for adding meta tags and descriptions, optimizing images, and creating SEO-friendly URLs. Additionally, the web-building tool should provide a simple way to integrate with Google Analytics, which can help you track your website’s traffic and identify opportunities for improvement.
5. Mobile Responsiveness
With more and more people accessing the internet from their mobile devices, your web domain must be optimized for smaller screens. Therefore, mobile responsiveness is critical when selecting the best web creator for a local business web domain.
A tool with strong mobile responsiveness will ensure your web domain looks and functions well on various devices, including smartphones and tablets. It can include features such as responsive design templates, which automatically adjust the layout and content of your website to fit different screen sizes.
Recent data by Statista shows that almost half of the web traffic worldwide comes from mobile. Mobile generated more than 59% of web traffic in the fourth quarter of 2022. Therefore, it becomes necessary for any web page to be mobile-responsive. People generally leave a web page if it is not mobile-friendly.
By selecting a web-builder tool with strong mobile responsiveness, you can provide a better user experience for your customers and improve the likelihood that they will stay on your online portal and engage with your business.
6. Customer Support
Even with the most user-friendly site builder, you may still encounter technical issues or have questions about using certain features. An online website maker with robust customer support can provide you with the help you need to keep your website running smoothly.
Recent data shows that online portal users highly value customer support. In a survey conducted by HubSpot, 93% of respondents said that good customer support motivates them to repeat business with the company. The survey further reveals that 77% of customers are inclined to recommend a brand to their acquaintances after receiving a satisfactory customer support experience.
Therefore, finding a website-building platform with prompt, helpful, and multi-channel customer support is crucial.
Evaluate a Website Builder Before Making a Decision
Selecting the best website designing tool for your local business is an important decision that can significantly impact your online presence and the success of your business. When evaluating web development platforms, it’s necessary to consider various factors, including customization options, pricing, SEO capabilities, mobile responsiveness, and customer support.
Each factor is crucial in creating a web page that effectively promotes your business and engages your customers. Whether you are a small startup or an established business, web page builders are available to fit your budget and business needs.