Trying to advertise your business is rarely as easy as it sounds. After all, you probably have competitors and everyone is vying for the same customers.
You have print and digital ads, and your online business page is optimized. However, sales aren’t exactly going through the roof. Even worse, when you mention your business name, someone always seems to ask about its location.
So, how do you ensure everyone knows your business address? A great place to start is with a Houston sign company.
The right business sign can help ensure no one drives or walks by without at least noticing your business. Now, you only need to decide on a type of sign and what works for one business isn’t always a great choice for yours.
Which Type of Sign is Right for Your Business
Congratulations, you’re taking advantage of the benefits you get with business signage. Consumers will be able to easily find your business, and they’ll even have a good idea of your products or services.
However, before you start patting yourself on the back you need to decide on the type of signage. Choose the wrong one and it may not give you the benefits you want.
Pylon Signs
Chances are you’ve seen pylon signs—you know, a large sign mounted directly on a pole. Pylon signs can be easily customized to fit the available space you have. You can easily change the size and shape of the sign, along with its height. For example, if your storefront is hidden behind tall bushes, a tall pylon sign can easily stand above the greenery.
Pylon signs are a great option for businesses in office parks and shopping complexes. The sign can advertise only your business or others in the complex.
Monument Signs
Monument signs are exactly what the name implies. These are large freestanding signs that typically sit in front of the business. You can also place a monument sign at the front of a parking lot or long driveway to ensure everyone knows they’re heading in the right direction to your front doors.
The information displayed on a monument sign is usually limited to the business name and address. Some also list business hours or provide limited directions. When it comes to the base materials, you have a few options.
The base can be made from brick, concrete, stucco, metal, or even EPS foam. The choice is yours and each material has its pros and cons. Some materials like brick tend to be more expensive than others like metal. When it comes to EPS foam, it’s a good idea to check with local regulations. Some states like Washington are enacting bans on the material’s use.
Channel Letters
Channel letters are fun and you can let your creativity run loose. The large letters are typically mounted on the front or side of a building and display your business name or logo. You can choose the color and size of the letters. You can even use LED lighting to illuminate the letters. Some businesses also opt for floodlights to ensure the channel letters are noticeable at a distance.
When you’re deciding on the letters’ color, a good idea is to try and match your brand. For example, if your brand colors are red and white, use the same for your channel letters—this way, it’s easier for customers to associate the signage with your business. You also get a more cohesive look inside and outside of your business.
Safety Signs
Okay, safety signs aren’t going to help advertise your business but these are something you don’t want to overlook. Depending on local ordinances, and your industry, safety signs may even be a legal requirement.
So, what types of safety signs do you want to have? Let’s start with signage that warns consumers when a floor is wet. Other types of safety signs include ones that warn about potential electrical hazards. Don’t forget about signage indicating fire escapes and emergency exits.
Having signage indicating emergency exits isn’t only a good idea, but it’s also the law. Failing to have this type of signage can result in hefty fines and other potential penalties. Another reason not to skip on safety signs is to help prevent personal injury lawsuits. If a customer slips on an unmarked wet floor, your business may be held liable for their injuries. This is another expense you want to avoid.
Make the Most Out of Your Business Signage
Business signs are an effective way of advertising your business, as long as you choose the right type to showcase your company.
Remember, pylon signs are great when you’re in a shopping center or your business is hidden behind greenery. Monument signs make an impression and channel letters let you express some creativity. These are only a few examples of business signs.
Ready to get started with a sign of your own? Contact a Houston sign company to learn more and get started.