Drawings will always occupy a special place in storytelling. Whether you’re showing a child a new concept, highlighting a product’s features to your boss, or demonstrating the intricacies of a marketing campaign, your message will quickly reach your audience with a picture.
Think about how teachers illustrate different topics on the board. They write down important words or formulas and then expand on that information in their lecture. Whiteboard animation takes words and pictures to a new level that is close to your audience.
What are the Benefits of Whiteboard Video?
Whiteboard animation is a modern marketing tool to promote your service or product. It will help you easily convey your message. One of the most important whiteboard video benefits is that they are useful and force the audience to learn.
Whiteboard videos are designed to focus the viewer’s attention. Let’s list the reasons why you should try this technology to spread your message and engage your audience.
Talking about whiteboard animation’s advantages, we must say that such videos are fun! It is one of the huge pros. If done right, they have a powerful effect on the viewer and can be very entertaining. These clips are useful everywhere, whether it’s your home page of your website or your social media page.
Whiteboard animations are easy to remember. This is a good way for buyers to keep you in mind. By remembering your video, they will also remember your product.
Benefits of Creating Script for Explainer Video
An explainer, a video about a company, a commercial, an interview, a webinar, and any other format of communication with the audience should be created according to a pre-written script. The advantages of using a well-written script when preparing a video are obvious:
- The script helps to consistently bring all ideas to life, not to forget anything, and accurately demonstrate the values of the company.
- Without a well-developed script for a video, it is impossible to create a high-quality product. The clip will just be a chaotic pile of thoughts.
- An unsuccessful phrase can seriously damage the image of a company but this will not happen with a good script. Sparkling jokes and incidents are well-planned and predetermined moments.
How to Create Whiteboard Video Step-by-step
Use our step-by-step whiteboard animation guide to create a perfect video for your audience.
Write the script
To successfully create an animated whiteboard video you must start by writing a good script. Bright images are nothing without an emotional story. What you need is the right script that explains everything about your ideas. After preparing a script, you’ll know exactly which images to add to certain sections and what the speaker has to say.
Storyboard
What is storyboarding, you may ask? When you have a script and a clear idea of what your clip should look like, start creating the storyboard. It will help you to organize your thoughts much better. You can see how each frame appears on the screen and how one shot echoes the next. By creating a storyboard, you will have a good idea of what your final product will look like. If there are some parts in your story which you don’t like, this is the moment when you can make changes.
Create Images
Think about interesting and unique images that help convey your message. Try to create memorable pictures that will excite your customers. The simpler, brighter, and more original you can make these images, the better the result will be.
Animate Your Images
Find some consistency between chosen images and your script. You will need to synchronize the animation for your pictures as you don’t want anything to linger on the screen for too long or be seen for a short second. It might be a good idea for you to voice the narration as you animate the images and sync their animations.
Record and Sync Audio
The last step is to get sound. Every animated video should have a narration as it helps to explain what is happening on the screen. Record audio and make sure it syncs perfectly with your content.
When to Use Whiteboard Videos?
As you can imagine, boards have tremendous educational power. Just remember when at school the teacher stood at the board trying to teach you something. The same thing happens in the field of marketing, where animated videos use this technique to convey the most complex concepts in a very direct and simple way. To learn more about whiteboard animation production just follow the link https://rocketmotion.co/whiteboard-animation/.
According to the whiteboard animation definition, such videos are great as explainers and tutorials. Animated characters can give your video some extra personality, so it’s great if you’re thinking about adding them. If you create custom characters, you are establishing a strong bond between your audience and the heroes on the screen. This helps your customers a lot to build trust and confidence in your brand and product.
Animated whiteboard videos are a great choice for all types of businesses, regardless of their industry. It’s a very versatile style that combines compelling visuals, alluring characters, a dose of humor, storytelling techniques, and more. With that in mind, they work very well for B2B companies that need to present a complex or abstract concept in a compelling way, as well as B2C companies that are looking to solidify that emotional connection with their target audience.