Video email is a compelling way to foster engagement. Marketing experts mention embedding video in email is a powerful tool that helps you achieve good results in shares, click-throughs, lead generation, and sales. Here are seven reasons you should be using embedded video in email.
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Boost Open Rates
An email open rate is the most important metric in any marketing campaign, and it can make or break your campaign. A good email subject might increase the open rate, but it does not come with a guarantee. On the contrary, studies have proven videos can increase email open rates by 7% to 13%. People are naturally curious, and adding video to the subject line and embedding a video in the email invokes user’s interest and feel compelled to open the email.
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Boost Click-Through Rates and Conversion
Embedded videos in email have a significant impact on click-through rates and conversion. According to leading statistics, video in an email leads to a 200 to 300 per cent increase in click-through rates. Marketing experts mention that putting a face to the brand makes your company more relatable and helps gain the prospect’s trust.
When you send a series of curated and personalized videos to your targeted audience, they can relate the product to their needs and pain points. The videos embedded in email helps in easy realization of the relevance of the product in their lives.
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Reduce Unsubscribes
The unsubscribe rate is an important metric in a marketing campaign. Marketers monitor the unsubscribe rate along with click-through and conversion rates. Personalization plays a vital role in user engagement. Companies can create customized videos for their target audience that strengthen the bond between brand and consumer.
Marketers can share helpful and relevant videos with the target audience to increase engagement which helps reduce unsubscribe rates. If the user is not active for long periods, you can send an eye-catching email with an attractive subject line like “We miss you.” You can send a video playlist to the user with curated videos to help the user connect with your brand again.
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Build Trust and Authenticity
Embedded videos in email can be useful to build trust and connection with your audience. A video gives a face and personality to your brand, and the audience gets the feel of interacting with a human element. You can share fun videos with your audience or establish trust by sharing tips. To build trust, you need to keep in mind the following points.
- Have the same person present videos to the audience
- Create free and useful content for your audience
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Time-Saving
Nowadays, people lead busy lives, and they are always in a hurry. They might not have 15 minutes to read a page but have 2-3 minutes to watch an interesting video. One of the most valuable benefits of sending video messages is they can get the message across in very little time. Videos can even make complex subjects easier to understand.
If you compare text and videos, the latter is more engaging and exciting. As a result, they have more impact on the viewers. Moreover, videos can be shared on various platforms like YouTube, Facebook, Instagram, Twitter, and they can even go viral quickly. People tend to respond to viral content on these platforms, and the audience is more likely to share useful content on their profiles. In simple words, videos help spread the word quickly.
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Stay Out of Trash
There is nothing more demotivating than spending hours creating content and sending through email only to know it was moved to trash without reading or ended in the spam folder. If you want your email to stay out of the trash, you need to embed high-quality, relevant, engaging videos to capture the target audience’s attention.
To sum up, these are a few reasons to use embedded videos in email. Now that you know the benefits, you can start using video email for your marketing campaigns.